Future of medium -sized companies: Highlight of the SME Summer Lounge 2025 in Vienna!

Future of medium -sized companies: Highlight of the SME Summer Lounge 2025 in Vienna!

Am Reisenberg, Wien, Österreich - On June 22, 2025, around 200 entrepreneurs gathered: inside from a wide variety of industries for SMESMER LOUNGE 2025 href = "https://www.leadersnet.at/news/90396.rlb-noe-wien-lud-zur-kmu-summer-mit-blick-ueber-wien.html"> Raiffeisenbank Niederösterreich-Wien (RLB NÖ-Wien) was organized in the picturesque on the Reisenberg. Under the view over Vienna, the exchange about the future of medium -sized companies took central importance. The event was opened by Martin Hauer, board member of the RLB NÖ-Wien, as well as Martin Rapf, the head of medium-sized companies.

The event was not only characterized by its impressive backdrop, but also by the presence of prominent participants. Among them were Michael Berlin from Blühn GmbH, Florian Angeloff by Florian Angeloff Flowers and many other entrepreneurs who all served the goal of promoting the dialogue between the bank and the economy.

The challenges of SMEs

But what drives the entrepreneurs: inside? As a study by the Society for Innovative Market Research are the biggest challenges for small and Medium -sized companies (SMEs) the bureaucracy, rising raw material prices and the shortage of skilled workers. 82% of the SMEs surveyed see the bureaucracy as the greatest obstacle, followed by the increased prices, which above all put a lot

not to forget the shortage of skilled workers, which around 50 % of the SME feel as a serious problem. This makes it clear that the scope for action of many companies is restricted by regulatory and energy policy burdens. At the same time, digitization requires investment efforts that many companies can only implement inadequate.

digitization in medium -sized businesses

An exciting perspective on the situation of the SME provides the Digitization study 2024 shows that digitization for success in small and medium-sized persons is important. 78 % of the SMEs state that they have difficulties in building digital skills. Surprisingly, only 38 % have a elaborated digitization strategy.

The need for action here is the order of the day: important success factors for digital transformation are a clear vision and the structure of digital skills at the management level. The key to success is the implementation of a digital strategy that combines analog and digital worlds. Best practices from the industry show how companies can increase their efficiency through the use of modern technologies such as cloud computing and IoT.

With regard to the future and the adopted dialogue at SME Summer Lounge, it becomes clear: the entrepreneurs: inside in Vienna and beyond, there are facing complex challenges that require creative solutions and innovative approaches. Cooperation and the exchange in such an inspiring framework can form an important basis for this.