Neoh Foodtech receives millions of investment: confectionery without sugar on the upper!

Neoh Foodtech receives millions of investment: confectionery without sugar on the upper!

A lot is happening in the world of confectionery: Alpha Republic GmbH, known for its sugar-free Neoh chocolate bars, has increased its capital. This is done by a new turnover of Tauros Capital, which was already used in 2022 to expand the financing structure. The company has big plans: It wants to address international customers in the B2B area and is preparing for a market launch in Great Britain. The goal is not only the paragraph, but also the expansion of the product range, which was last with the new Crisp n Cream-Ansichert, according to trendingtopics.eu.

"Neoh Chocolate Cream Donut", a hit in Dunkin 'Donuts branches in Austria, on offer since March 2023, testifies to the company's innovative strength. CEO Manuel Zeller sees a lot of potential in a market whose volume will be estimated at around 238 billion euros by 2030. Especially in Great Britain, where a sugar tax has been raised to heavily sugar -containing drinks since 2018, you want to score with the Zero+ sugar replacement formula. This not only has a minimal influence on blood sugar, but also contributes positively to intestinal health.

The sugar tax: an effective instrument?

But what is the secret behind the success of the Neoh products? A look at Great Britain shows the relevance of the sugar tax, which is known under the name "Soft Drinks Industry Levy". This tax was introduced to reduce the sugar content in drinks and at the same time combat the problem of obesity. The staggering of the tax is clear: drinks with 5-7 grams of sugar per 100 milliliters are occupied at 18 pence per liter, while products with 8 grams of sugar or more are asked to checkout with 24 pence per liter. According to tagesschau.de, a study by Cambridge University shows that this measure actually has an effect and that obesity in young girls could reduce 8 %.

The numbers speak for themselves: Before the introduction of sugar tax, 49 % of the lemonades in Great Britain had more than 5 grams of sugar per 100 ml. This value has now dropped to only 15 %. The results show that the sugar content in the drinks was significantly reduced by the tax thanks to the pressure, which also the research of Dr. Nina Rogers from the University of Cambridge reports, reports [pharmaceutical-zeitung.de] (https://www.pharmaza and

A look into the future

The promotion of sugar -free alternatives is the focus of British health policy. Measures such as the ban on “Quengelware” at health insurers have also shown that the government wants to seriously act against the high sugar consumption. From October 2023, attracting offers for "junk food" are to be banned. Another step in the fight against overweight epidemic, which affects almost two thirds of adults in Great Britain. In children in the age group of ten to eleven, almost every fourth child is obese, which makes the efforts all the more urgent.

For Neoh, the British market not only offers challenges, but also opportunities. "We are optimistic that our products will be well received," says CEO Zeller confidently. With the focus on health and naturalness, the company is able to position itself in the fight against excessive sugar consumption and at the same time benefit from the decreasing nuclear drinks in Great Britain.