Neoh Foodtech receives millions in investment: sugar-free confectionery on the rise!

Neoh Foodtech receives millions in investment: sugar-free confectionery on the rise!

A lot is happening in the world of confectionery: Alpha Republic GmbH, known for its sugar-free Neoh chocolate bars, has increased its capital. This is done through renewed revenue sharing from Tauros Capital, which was already used in 2022 to expand the financing structure. The company has big plans: it wants to address international customers in the B2B sector and is preparing for a market launch in the UK. The aim is not only sales, but also the expansion of the product range, which was recently enriched with the new Crisp N Cream, according to trendingtopics.eu.

“Neoh Chocolate Cream Donut”, a hit in Dunkin’ Donuts stores in Austria, on offer since March 2023, is a testament to the company’s innovative strength. CEO Manuel Zeller sees a lot of potential in a market whose volume is estimated to be around 238 billion euros by 2030. Especially in Great Britain, where a sugar tax has been levied on high-sugar drinks since 2018, people want to score points with the Zero+ sugar replacement formula. This not only has a minimal impact on blood sugar, but also contributes positively to intestinal health.

The sugar tax: an effective instrument?

But what is the secret behind the success of Neoh products? A look at Great Britain shows the relevance of the sugar tax, known as the “Soft Drinks Industry Levy”. This tax was introduced to reduce the sugar content in drinks while combating the problem of obesity. The tax scale is clear: drinks with 5-7 grams of sugar per 100 milliliters are charged 18 pence per liter, while products with 8 grams of sugar or more are charged 24 pence per liter. According to tagesschau.de, a study by Cambridge University shows that this measure actually has an effect and was able to reduce obesity among young girls by 8%.

The numbers speak for themselves: before the sugar tax was introduced, 49% of lemonades in the UK had more than 5 grams of sugar per 100ml. This figure has now fallen to just 15%. The results show that the sugar content in the drinks has been significantly reduced thanks to the pressure from the tax, which is also supported by the research of Dr. Nina Rogers from the University of Cambridge confirmed, reports pharmazeutische-zeitung.de.

A look into the future

Promoting sugar-free alternatives is the focus of British health policy. Measures such as the ban on “Quengelware” at checkouts since autumn 2022 also show that the government wants to take serious action against high sugar consumption. From October 2023, even lure offers for “junk food” will be banned. A further step in the fight against the obesity epidemic, which affects almost two thirds of adults in the UK. Among children aged ten to eleven, almost one in four children is obese, making the effort even more urgent.

For Neoh, the UK market offers not only challenges but also opportunities. “We are optimistic that our products will be well received,” says CEO Zeller confidently. With a focus on health and naturalness, the company is able to position itself in the fight against excessive sugar consumption while benefiting from the decline in sweetened drinks in the UK.