FC Penzing: Thanks to Forum-Reiseservice for sponsoring women's football!

FC Penzing: Thanks to Forum-Reiseservice for sponsoring women's football!

In the spirit of women's football, FC Penzing shows itself in the best light. Thanks to the generous jersey sponsorship from Forum-Reiseservice, a travel agency in the east of Landsberg, the players of the women's team can now appear in new splendor. Quirin Geiger, a representative of the club, thanked them warmly for this support and emphasized how important it is to optimally equip the players and strengthen team spirit. This commitment not only strengthens the team ahead of the upcoming European Championship in Switzerland, but also promotes women's football in the region as a whole, as [Augsburger Allgemeine](https://www.augsburger- Allgemeine.de/landsberg/penzing-grosszuegiges-trikot-sponsoring-110341499) reports.

The importance of such sponsorships has increased significantly in recent years. Women's football has developed rapidly and UEFA's forecasts are promising: from 2021 to 2033, the fan base in Europe is expected to grow to 328 million people. Companies benefit from lower entry costs compared to men's sports and can achieve high visibility with relatively small budgets. These reports and statistics show that investing in women's football is not only a matter of the heart, but also a solid business, as Coachingarea also states.

A sales potential that should not be underestimated

With a high proportion of affluent and diversified target groups, women's football is an attractive offer for companies. Around 48% of the 40 million people interested in football in Germany are equally interested in both genders in football. Sponsors can specifically address topics such as equal opportunities and female empowerment and thus build an authentic connection with their customers. Sporting success and social responsibility go hand in hand here. Companies benefit from the players' approachability and authenticity, which enables strong storytelling - an opportunity that more and more companies want to seize.

But it's not just the visibility of the sponsors that is crucial. Women's football itself can benefit enormously from these investments. Currently, the sport needed both structural and infrastructural improvements to accommodate the surge in interest. As Sportfive reports, the professionalization of club squads is essential so that female players can devote themselves fully to football. For a long time, the need to have a professional life alongside sport was the order of the day for many players. Investments in women's football should therefore not only increase the sporting quality, but also strengthen the product itself and develop unique selling points.

The rapid development of women's football requires proactive measures from everyone involved - clubs, associations and sponsors. Examples from successful leagues, such as the Barclays Women’s Super League in England, can serve as a guide. Here, clubs have pledged massive investments to promote professionalization.

By sponsoring the Forum travel service, FC Penzing shows that its commitment to women's football has fertile ground. Fans can look forward to exciting games as the women's team starts the next season stronger.