Meteorite impact at Vienna: A culinary adventure begins!
Meteorite impact at Vienna: A culinary adventure begins!
Wien, Österreich - A huge meteorite impact? What sounds like the plot of a Hollywood strip is actually the creative hanger for the latest campaign in Austria advertising (ÖW). With the content series "Spice From Space", ÖW wants to bring Austria's culinary diversity closer to an international audience. This story started on July 7, 2025, presented in the mockmentary style, draws the audience into the world of Austrian gastronomy. The details are available on the specially designed landing page spiceFromSpace.com German as well as in English.
The focus is on the host couple Werner Tschiedel and Julia Weber from Burgenland, who embody modern tavern flair with their Gasthaus Ziegelwerk. They are supported by a pair of farmers, Bertram and Gisela, which is also part of the story. A creative highlight are the merchandise ideas such as the "meteorite soup" and "spaceballs"-an amusing link between the fictional meteorite and the real, delicious cuisine.Culinary year 2025: Michelin-Guide returns
The campaign is part of a more comprehensive strategy for promoting gastronomy in Austria. As early as January 21, 2025, the new selection of the Michelin Guide for Austria in Hangar-7 in Salzburg will be presented. The return of the guides, which was last active in 2009, is particularly important. While only Vienna and Salzburg were previously represented, the entire variety of Austrian gastronomy is now being recognized. This initiative falls in the middle of the national tourism strategy "Plan T", which aims to reposition Austria as a pleasure destination. The cooperation between Austria advertising with state tourism organizations and the Chamber of Commerce also plays a crucial role here, such as Express
Another milestone is set by the "Culinary Showroom", which contributes to the international communication of the culinary excellence of Austria Neoliberal. Regional chefs and their culinary works of art are to be put in the right light. AMA marketing is also strongly integrated into the implementation of the overall Austrian culinary strategy, and shows how important culinary initiatives are for tourism, as pleasure regions
A look into the future of the Austrian culinary delights
Julia Weber, one of the campaign ambassadors, sees the honor of presenting the culinary diversity of its country internationally. "It is an award that we can represent our delicacies in the global framework so lively," she explains. The campaign is specifically played in important culinary markets such as Germany, Switzerland and the USA, and uses digital platforms such as Instagram, Facebook, Tiktok and YouTube to reach a wide audience. Like Sandra Stichuner, CMO of the ÖW, emphasizes: "The culinary delight is not only an important attraction for tourists, but also strengthens our brand positioning on the international parquet."
With a skillful mix of traditional hospitality and innovative marketing strategies, Austria is playing new ways in culinary communication. The coming months promise an exciting journey through the tastes and stories that this country has to offer.
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| Ort | Wien, Österreich |
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