B&B Hotels: Seven new locations and record growth in the first half of the year!

B&B Hotels: Seven new locations and record growth in the first half of the year!

Wien-Heiligenstadt, Österreich - The hotel market in Vienna is currently experiencing a strong upswing. B&B Hotels, one of the leading actors in the industry, sums up a strong first half of the year in the middle of 2025. CEO Arno Schwalie underlines the successful, partnership -based growth and the importance of strategic location decisions. Seven new hotels were opened in the first half of the year, including a new location in Vienna-Heiligenstadt. A total of nine new rental contracts were signed and the range of comfortable and inexpensive accommodation options were further expanded. Tophotel reports that ...

B&B Hotels has increased the number of their available rooms by 686, with 120 of them being added in Austria. This testifies to a sustainable expansion course that makes the chain the largest hotel chain in Germany, with over 250 hotels alone in Germany, Austria, Poland, Czech Republic, Denmark and the Netherlands. Thanks to the support of Goldman Sachs, the main shareholder since 2019, the company can continue to invest a lot in the future.

strategic plans and new locations

The current growth strategy of B&B Hotels aims to increase the number of hotels in Germany by 2030 to 400. In addition to the new hotel in Vienna, further exciting locations have been announced, such as Wismar, Krefeld-Süd, Munich-Schwabing, Emmerich, Passau-Süd and Leszno in Poland. In addition, there were several rental contracts in August, including future hotel projects in Berlin, Aachen-City Ost, Magdeburg-Nord and Salzburg City-Süd. These developments underline the ambitions of B&B Hotels to expand in markets with growth potential. Daily menu reports that ...

Not enough, the pipeline is still well filled. In cities where B&B hotels are already available, more will be opened in the next few years - as in Stuttgart, Hanover and Ilmenau. These new hotels should not only complement existing offers, but also to respond more specifically to the needs of travelers. Each new hotel will have single, double, family and disabled-friendly rooms, as well as modern amenities such as free WiFi, Sky-TV and regulating air conditioning systems. Premium rooms will even be equipped with innovative design and extended functions such as rain showers and coffee machines.

sustainability and renovations

The 20 existing hotels from B&B have also experienced a facelifting and were extensively renovated. These measures show that the company not only invests in new projects, but also maintains the existing infrastructure sustainably. The goal is to inspire the guests with a contemporary and pleasant environment, regardless of whether they want to travel for business reasons or enjoy their free time.

The plans for sustainable expansion are accompanied by vision to improve the hotel offers in economically relevant center towns and metropolitan regions. Tobias Gollnest, Chief Development Officer, emphasizes that despite the challenges on the real estate market, the new rental contracts and new construction projects are of crucial importance for the future success of the company. It remains exciting how the dynamics in the hotel market will develop!