AÏDA impresses at the FAB Awards: Viennese coffee culture conquers Jeddah!

AÏDA impresses at the FAB Awards: Viennese coffee culture conquers Jeddah!

There is always reason to be happy in Vienna, especially when it comes to the traditional coffeehouse culture. The family-run pastry shop AÏDA has two reasons to celebrate: AÏDA was nominated in two categories at the renowned FAB Awards 2025, which will be presented on June 26th in Barcelona. The new AÏDA Café at Jeddah Airport in Saudi Arabia is a finalist in the “Airport Coffee/Tea Shop of the Year” category. At the same time, the AÏDA To-Go location at Munich Airport also made it onto the list of finalists, this time in the “Airport To-Go Offer of the Year” category. reports AÏDA.

The pastry shop, which was founded in 1913 and is considered the oldest coffee house chain in the world, has once again proven itself to be a pioneer of Viennese coffee house culture. The new AÏDA café in Jeddah, which is the largest of its kind in the world, was particularly impressive thanks to its 300 square meter area and 24-hour availability. Here, guests can choose from over 100 handmade pastries, prepared with halal-certified ingredients and bringing regionally inspired recipes into play. This shows how Austrian tradition can be combined with local influences to create a unique experience.

New life for coffee house culture

Another exciting new addition to Vienna's coffee culture is the new Bieder & Maier café, which recently opened in Terminal 3 of the airport. This innovative coffee manufacturer not only offers freshly roasted coffee, but also interprets Viennese coffee house culture in a modern way. The café, which is operated by Lagardère Travel Retail, is open daily from 5 a.m. to 9 p.m. and invites passengers to relax with freshly roasted coffee creations, breakfast, paninis and salads reports Bieder & Maier.

The coffee house culture in Vienna, which has been recognized as a World Heritage Site by UNESCO since 2011, plays a central role in the local way of life. It not only offers space for a cup of coffee, but also adds a place for meeting and exchange to the cityscape. After all, the first Viennese coffee houses emerged during the time of the Turkish sieges, when coffee found its way into the city, and to this day stand as symbols of cultural exchange and intellectual freedom The website provides information about coffee house culture.

A place of enjoyment and community

The development of Bieder & Maier shows that new concepts and creative approaches can also find their way into the traditional Viennese coffee house world. The new café brings fresh life to the airport's waiting rooms and complements the already wide range of local brands. In addition to freshly roasted coffee creations, guests also have the opportunity to purchase high-quality coffee blends that they can take home both ground and as whole beans or capsules.

The combination of traditional values ​​and modern demands is very important in Vienna. Whether in the new AÏDA Café in Jeddah or in the Bieder & Maier at Vienna Airport - the Viennese coffee house culture remains alive and shows that drinking coffee is more than just an everyday habit. It is an experience, a pleasure, and above all a meeting of minds that will continue to inspire many people in the future.