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Creative ideas dead? Dead Ad Society brings failure back into the light!
Wieden+Kennedy's Felipe Ribeiro explains the Dead Ad Society, which celebrates failed ideas. Awards ceremony on September 18, 2024 in LA.
Creative ideas dead? Dead Ad Society brings failure back into the light!
The Dead Ad Society has established itself as an exciting forum that revives creative ideas that would otherwise have disappeared into the drawer. Like from Little Black Book reports, this innovative awards ceremony was launched in 2024 and has quickly become a magnet for creative minds looking to let their imaginations run wild. Submitted scripts are performed live by an improvisation group and the jury chooses the best contribution, which is then realized by hungryman and other partners such as Work Editorial and Sonic Union.
The upcoming event will take place on September 18, 2024 at The Mint in Los Angeles, following its premiere in New York City last year. The deadline for this year's show is August 15, 2025 at 4 p.m. PDT - so it's high time for all creative minds to submit their ideas!
A look behind the scenes
Felipe Ribeiro, Chief Creative Officer at Wieden+Kennedy Portland, spoke in an interview with Little Black Book expressed about the challenges and joys of the creative process. Ribeiro himself has had experience with failed ideas, such as his unimplemented campaign for Budweiser, which ultimately led to the successful “Tagwords” campaign. He emphasizes that rejecting ideas is part of the process and calls for less emotional attachment to ideas. “Great ideas often survive the process, even if they are sometimes illogically rejected,” describes Ribeiro.
What makes an idea a “good idea”? Ribeiro believes that an idea should live if it meets all the requirements. The Dead Ad Society combines an award ceremony with a touch of séance, hand-picked jurors evaluate the submitted works live. When asked what song should be played at a funeral for a failed idea, he answers "Bitter Sweet Symphony" - an apt metaphor for the creative struggle.
Tips for WhatsApp Web
While creative projects are the focus, there are also practical tools that can make life easier. One of these platforms is WhatsApp Web, which allows users to conveniently send messages via the browser. To use the platform, you must first scan the QR code. Detailed instructions on how to open WhatsApp Web can be found on the website Mundo Cuentas.
Access via tablets and mobile devices is also possible, with Google Chrome being a recommended browser. Additionally, there are practical tips on how to quickly find emojis and activate the desktop version to improve the user experience. A big advantage is the use of WhatsApp on multiple devices, which makes exchange and communication easier.
Cookies and their benefits
Another topic that is often overlooked are cookies, which are used on many websites to improve the user experience. On Creatives describes how cookies are used, for example, to manage the registration process and save the login status. Although the use of cookies raises some concerns, they are essential to the functionality of many sites in the modern web landscape.
In summary, creative events like Dead Ad Society not only provide a showcase for innovative ideas, but also encourage reflection on the value of creativity. At the next awards ceremony we could witness great ideas that inspire us all! Meanwhile, practical tools like WhatsApp Web and a better understanding of cookies make our lives easier and more efficient.