César Sampson makes talent sparkle: final on July 19th!

César Sampson makes talent sparkle: final on July 19th!

On July 19, 2025, the Theater am Spittelberg in Vienna will be transformed into a vibrant center for emerging musical talent. The final of “Soundcheck by Cesár Sampson presented by Coca-Cola” will take place there, a competition that not only offers a stage for young artists, but also focuses on their individual styles and sonic substance. Loud Today A total of six acts qualified for this exciting final after fighting their way through two preliminary rounds.

Cesár Sampson, known for third place in the Eurovision Song Contest (ESC) 2018 for Austria, serves as the host and founder of this format. He sees the event as a valuable opportunity to promote the growth and potential of artists. “We want to make music tangible and create a connection between the acts and the audience,” says Sampson. The competition jury is made up of well-known personalities, including the musician Rose May Alaba and the ESC winner Johannes “JJ” Pietsch. The singer-songwriter Julian le Play and the FM4 Award winner SodL are also there.

A prize for the best

The winner of the competition will not only enjoy fame, but will also receive full production credit, including a professional music video. In addition, the winner will be offered access to an extensive network and an appearance at an international festival in Madrid.

The challenge for the participants is to generate attention via social media and at the same time create an emotional connection to the music. This duality is a central theme in the contemporary music business, and artists must develop a knack for mastering both.

A look at Cesár Sampson

César's roots as a musician extend deep into the Austrian music scene. Born in Linz, he has made a name for himself not only as a singer, but also as a songwriter and producer. During his time in the music business, he worked, among other things, with the producer collective Symphonix International, which was responsible for several successful Eurovision entries. He was also active as a background singer at the ESC for Bulgaria in 2016 and 2017 and surprised everyone with hits like “Stone Cold”, “Where Are You” and “Lazy Suit”, which he has released in recent years. His talent is also evident in dance, he took second place on the Austrian version of “Dancing with the Stars”.

The relevance of the Eurovision Song Contest (ESC) should not be underestimated. According to an analysis cicerone the ESC is not just a competition, but a cultural phenomenon that unites countries and cultures. This multinational collaboration not only creates jobs, but also generates significant revenue from advertising during the event. Viewership numbers are impressive and the ESC broadcast is the largest live broadcast event outside of sport.

The importance of such events and the support from the European Broadcasting Union (EBU) show how important it is to offer artists a platform and make them more internationally visible. Cesár Sampson takes another step in this direction with “Soundcheck” and relies on the promise that music connects people.