César Sampson makes talents sparkle: Finale on July 19!

César Sampson makes talents sparkle: Finale on July 19!

Spittelberg, Österreich - On July 19, 2025, the Theater am Spittelberg in Vienna transformed into a pulsating center for aspiring music talents. The final of "Soundcheck by Cesár Sampson Presented by Coca-Cola" takes place there, a competition that not only offers a stage for young artists, but also focuses on their individual styles and sound substance. According to Today have qualified a total of six acts for this exciting final after they fought through two preliminary rounds.

Cesár Sampson, known as third place at the Eurovision Song Contest (ESC) 2018 for Austria, acts as the host and founder of this format. He sees the event a valuable way to promote the growth and potential of artists. "We want to make music noticeable and create a connection between the acts and the audience," says Sampson. The competition is made up of well-known personalities, including musician Rose May Alaba and the ESC winner Johannes "JJ" Pietsch. The singer-songwriter Julian Le Play and the FM4 Award winner SODL are also included.

a price for the best

The winner of the competition can not only look forward to fame, but also receives a complete takeover of production, including a professional music video. In addition, the winner is offered access to an extensive network and an appearance at an international festival in Madrid.

The challenge for the participants is to generate attention via social media and at the same time create the emotional connection to music. This duality is a central topic in contemporary music business, and the artists have to develop a good hand to master both.

A look at Cesár Sampson

césars roots as a musician reach deep into the Austrian music scene. Born in Linz, he made a name for himself not only as a singer, but also as a songwriter and producer. During his time in the music business, he worked with the producer collective Symphonix International, which was responsible for several successful Eurovision contributions. He was also active in 2016 and 2017 as a background singer at the ESC for Bulgaria and surprised with hits like "Stone Cold", "Where Are You" and "Lazy Suit", which he has released in recent years. His talent is also shown in dance, he took second place in the Austrian version of "Dancing with the Stars".

The relevance of the Eurovision Song Contest (ESC) should not be underestimated. According to an analysis on Cicerone is not just a competition, but a cultural phenomenon that combines the countries and cultures. This multinational cooperation not only creates jobs, but also generates significant income from advertising during the event. The number of spectators is impressive and the transfer of the ESC is the largest live event outside of sport.

The importance of such events and the support of the European Radio Union (EBU) show how important it is to offer artists a platform and to make them more visible internationally. Cesár Sampson takes another step in this direction with “Soundcheck” and relies on the promise that music connects people.