Beč: The Friendliest City in Europe – A Triumph of Hospitality!
Beč has been named Europe's friendliest city in 2025, according to Condé Nast Traveler. Learn more about its attractions and culture.

Beč: The Friendliest City in Europe – A Triumph of Hospitality!
Beč has made a name for himself. According to a survey by British magazine Condé Nast Traveler The city was voted the friendliest place in Europe. Over 180,000 Brits shared their travel experiences, voting Beč to the top of the 2025 Readers' Choice Awards. At a time when the muses are often silent, the capital of Austria delights its visitors with a program full of cultural highlights and warm hospitality.
Beč can shine not only in Europe. The city also occupies a prominent position on the global list, coming in second behind Quito in Ecuador. From Cape Town to Kyoto, the other major cities lie behind the friendly metropolis, known for its historical splendor and cultural diversity. The director of Vienna Tourism, Norbert Kettner, was pleased about the award and described it as a “charming compliment”.
Becker is charming
Beč is known not only as a friendly place, but also as a cultural hotspot. Visitors are attracted by the combination of historical heritage and modern flair. Landmarks like that Cathedral of St. Stefan and the magnificent one Hofburg attract tourists from all over the world. Here you can experience the fascinating past of the Habsburgs up close and at the same time immerse yourself in the current Viennese way of life.
The city center is a melting pot for tourists, who are pulled through the streets in horse-drawn carriages or linger at the colorful stalls of street vendors. Numerous cultural attractions are on the list of must-see stops: the impressive Opera House, the picturesque ones Museums at Maria-Theresien-Platz and the extensive gardens Schönbrunn Palace.
Diverse leisure activities
Beč offers an incredible range of leisure options. The Prater with its over 250 attractions and the iconic Vienna Ferris Wheel are just the beginning. The city is also a true paradise for culture lovers: from the Albertina with their enormous art collection to Charles Church, which amazes with its baroque beauty. If you don't just want to get business cards, but also want to immerse yourself in the city, you should at least plan a long weekend.
With all these facets, Beč has proven why the city continues to be one of the most popular tourist destinations. While the city rejoices in its new recognition, it remains true to itself and welcomes its guests with open arms.
Beč, the green capital where hospitality and culture meet - a place that remains in people's hearts.