Sex scandal shakes Vienna's influencer scene: What happened?

Sex scandal shakes Vienna's influencer scene: What happened?

A real uproar in the Viennese influencer scene: The well-known TikTok influencer Ashley Barnes, who is very popular online with over 2.7 million followers and more than 300 million likes, is facing serious allegations. On July 15, 2025, fellow contestant Brad Mason released a series of allegations that shocked the entire community. Barnes is accused of engaging in extremely inappropriate behavior, ranging from sexual abuse to attempted drug use, while in Los Angeles. [My district reports that...]

In a sensational video series that quickly racked up millions of views, Mason describes the events of July 6, 2025. A scandalous incident occurred in a hotel room he shared with Barnes and her roommates. Not only did Barns allegedly try to forcibly kiss her roommate during a game of "Truth or Dare," but he also urged her to consume so-called "sex gummies." Mason reports that Ashley drank excessive amounts of alcohol and encouraged others to take drugs. Know Your Meme explains that...

The incriminating evidence

Another explosive point in the reporting is the evidence Mason collected. This includes a video showing the contents of Barnes' bedside table, which was filled with intimate toys and lubricant. Mason also found a Mormon Bible, although it is unclear who it actually belongs to. After confronting Barnes and taking her to college, he also contacted her father, who apologized for his daughter's behavior and confirmed that Ashley struggles with addiction.

Although Ashley Barnes initially addressed her addiction problems in a video, there has been no clear response to the serious allegations so far. Her second TikTok account, which temporarily went private, continues to leave users in the dark about her response. Mason, who says he won't accept excuses for Barnes' behavior, made it clear he can't imagine how she'll handle the allegations. A psychological understanding of the behavior of influencers could be important, especially if you keep their audience in mind.

A critical look at influencer marketing

Against this background, the Barnes case also raises questions about the influence of social media figures on young people and their purchasing behavior. A recent study by Fraunhofer ISI found that around 50% of young people surveyed bought products that were promoted by influencers. The 13 to 14 year old age group is particularly susceptible to the supposed role models. Critical consumption of advertising content is particularly important here, as 25% of young people regularly experience negative reactions to influencer marketing and a growing need for protective measures is expressed. Fraunhofer ISI highlights that...

The Ashley Barnes case is a wake-up call for many in the digital world. How much influence does this social media really have and where do you draw the line? Despite the presumption of innocence, it is important to monitor the events closely. It remains to be seen how the situation will develop for Barnes and what measures may follow to better protect young people.