Viennese markets in a rush of visitors: record numbers of over 630,000 per week!

Viennese markets in a rush of visitors: record numbers of over 630,000 per week!

Viennese markets are experiencing an unprecedented increase in visitors. In May 2025, over 630,000 weekly visitors were counted - a record that extrapolates the number of visits to an impressive 32.8 million per year. This development represents an increase of 19.5 percent compared to the previous year, as current figures from the market office show. vienna.at reports that the Brunnenmarkt in Ottakring is at the top of the ranking with 123,544 visitors per week - a pleasing increase of almost 22 percent.

But it's not just the fountain market that is enjoying growing popularity. The Viktor Adler market also recorded 86,248 visitors and the Naschmarkt had 80,497. The growth in the smaller markets is particularly noteworthy: the Kutschkermarkt was able to increase its number of visitors by a whopping 48 percent, while the Schlingermarkt in Floridsdorf increased by 22 percent. This positive development is due to a diverse offering and targeted investments that significantly improve the shopping experience of Viennese people.

Improvements and events

The effort pays off. A climate-friendly “Nexorade” roof will be completed at Schlingermarkt by the end of August 2025, which is intended to enhance the ambience. The Kutschkermarkt and the farmers' market in Währing have also been successfully expanded. In addition, measures such as the ban on souvenir shops at the Naschmarkt were decided to strengthen the regional focus and promote local supplies. A new “market space” at Kettenbrückengasse will provide additional support for local producers. wien.gv.at emphasizes that these markets are not just places to shop, but also promote social interaction.

Events such as the “Long Night of the Vienna Markets” on August 29th as well as Halloween festivals and summer market cinema help to bring the squares to life. Over the years, the markets have developed into lively neighborhood centers that are no longer considered “dusty” but rather a popular place to go for delicious food and social gatherings. ots.at shows that the boom has continued in recent years.

The future of the Viennese markets

The City of Vienna plans to further increase the attractiveness of the markets in the future through various measures. Plans include, among other things, gourmet halls that will expand the culinary offerings and at the same time provide space for art and culture. Support for new markets in urban expansion areas should also promote the formation of neighborhoods and strengthen social cohesion. Digital registration for market stallholders will also be implemented to make organization easier and to ensure timely use of the offers.

All of these measures and initiatives aim to ensure that Vienna's markets continue to be a place of togetherness, promote quality of life and strengthen the local economy. This makes it clear: the future of the Viennese markets could not shine brighter.