Viennese markets in the rush of visitors: record numbers over 630,000 per week!

Viennese markets in the rush of visitors: record numbers over 630,000 per week!

Viktor-Adler-Markt, 1100 Wien, Österreich - Wiener markets experience an unprecedented increase in visitor. In May 2025, over 630,000 visitors were counted weekly - a record that covers the number of visits to impressive 32.8 million per year. This development represents an increase of 19.5 percent compared to the previous year, as current figures from the market. Weekly 123,544 visitors at the head of the ranking is - a gratifying increase of almost 22 percent.

Not only the fountain market is enjoying growing popularity. The Viktor-Adler market also recorded 86,248 visitors and the Naschmarkt has 80,497. The growth of the smaller markets are particularly noteworthy: the carriage market was able to increase its number of visitors by a whopping 48 percent, while the Schlingermarkt in Floridsdorf increased by 22 percent. This positive development is due to a diverse offer and targeted investments that significantly improve the shopping experience of the Viennese: in the inside.

improvements and events

The effort pays off. By the end of August 2025, a "Nexorade" roof will be completed by the end of August 2025, which should upgrade the ambience. The carriage market and the farmers' market in Währing have also been successfully expanded. In addition, measures such as the ban on souvenir shops on the Naschmarkt were decided to strengthen the regional focus and promote local supply. A new "market room" at Kettenbrückengasse will offer additional support for local producers. wien.gv.at emphasizes not only to locate Shopping are, but also promote social interaction.

events such as the "Long Night of the Viennese markets" on August 29, Halloween festivals and summer market cinema contribute to the revitalization of the places. The markets have developed over the years into living Grätzlzentrangs that are no longer considered to be "dusted", but as a popular point of contact for delicious food and social gathering. ots.at illustrates that the boom continues in recent years.

The future of the Viennese markets

The city of Vienna plans to further increase the attractiveness of the markets in the future through various measures. Among other things, pleasure halls are planned that expand the culinary offer and at the same time offer space for art and culture. Supporting new markets in urban expansion areas is also intended to promote Grätzlbildung and strengthen social cohesion. A digital registration for Marktandler: Interior is also implemented to facilitate the organization and to ensure a contemporary use of the offers.

All of these measures and initiatives aim to ensure that the Viennese markets continue to remain a place of cooperation, promote the quality of life and strengthen the local economy. So it becomes clear: the future of the Viennese markets could not shine brighter.