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Awards ceremony for failed ideas: Dead Ad Society 2024 in L.A.
Felipe Ribeiro from Wieden+Kennedy talks about failed ideas and the Dead Ad Society awards ceremony on September 18th in Los Angeles.
Awards ceremony for failed ideas: Dead Ad Society 2024 in L.A.
The creative world of advertising is often about ups and downs. An exciting event that starts right here is the Dead Ad Society. This unique award ceremony, which was launched by the hungryman agency, awakens discarded ideas from their creative sleep. Loud Little Black Book The event was launched in 2024 and is already enjoying great popularity.
What is Dead Ad Society? On September 18, 2024, the event will take place at The Mint in Los Angeles after premiering in New York City last year. Here, an improvisation group performs the submitted scripts live, and a jury selects the winner, who is ultimately turned into a real production with the support of hungryman and other partners such as Work Editorial and Sonic Union.
Creativity and Failure – Part of the Process
Felipe Ribeiro, Chief Creative Officer at Wieden+Kennedy in Portland, talks about his own experiences with failed ideas. He remembered a proposal for Budweiser that was not implemented, but ultimately led to the successful “Tagwords” campaign. “Rejecting ideas is part of the creative process,” emphasizes Ribeiro. This is also intended to encourage Dead Ad Society participants to submit their proposals with a sense of adventure rather than fear of failure.
Ribeiro describes the event itself as a mixture of awards ceremony and séance. He thinks it's important that even the strangest reasons for rejection are openly addressed. One particularly absurd reason he gave was that a group was deciding on an idea in a cold room, illustrating the differences in attitudes. Ribeiro firmly believes that good ideas survive the process, even if they are often inexplicably rejected.
A fantastic view of the Dead Ad Society
Dead Ad Society isn't just about competition; it is a creative experiment. The possibility that some of these ideas will be put to the test at the festival makes Ribeiro optimistic. With the deadline of August 15, 2025 at 4 p.m. PDT, creative minds still have some time to submit their suggestions.
The ambitions of an “anti-award show”, as Caleb Dewart from hungryman puts it, give the event a special flair. This makes the Dead Ad Society a platform that not only celebrates mistakes, but also promotes creative exchange.
Digital world – WhatsApp as a means of communication
For those who like to multitask or use multiple accounts, WhatsApp offers the ability to connect multiple devices via incognito mode or downloading WhatsApp Desktop. While there are some limitations, such as privacy or lack of video calls, the benefits are not negligible. A larger screen makes chatting easier and transferring files a breeze.
Cookies and their role
Cookies are also indispensable in the so-called digital world. How on creative.com As explained, cookies improve the user experience by saving time when logging in and optimizing general website settings. From administrative tasks to reminders of login status – cookies are essential companions on the internet. But despite all the advantages, dealing with cookies is not trivial; Users should be aware that disabling cookies may affect the functionality of a website.
The combination of creative events, digital communication tools and the role of cookies shows how diverse today's world is. The Dead Ad Society not only represents a stage for creative minds, but also promotes the exchange of failures, which often form the basis for future successes.