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Marek Vesely: From the Vienna park to the ESC star of the music video world!
Marek Vesely, aspiring director, talks in an interview about his ESC success and the art of music videos in Vienna.
Marek Vesely: From the Vienna park to the ESC star of the music video world!
A sunny day in Auer-Welsbach-Park, the perfect place for a conversation with Marek Vesely, the up-and-coming director in the music video industry. Here, where he often goes for walks with his dog, he gives insights into his creative world. The native of Vienna, who now also lives in Berlin, has made a name for himself in the film landscape nationally and internationally, especially through his impressive music videos.
His breakthrough came with Josh's music video "Expresso & Chianti", which was filmed in a charming pizzeria in the first district. Production went at a rapid pace: recorded on Monday, edited on Tuesday and released on Friday. An example of Vesely's fast, precise work, which not only brought him a summer hit, but also opened up contacts with major labels such as Warner, Sony and Universal. It is precisely the nature of his imagery that has shaped the visual design of many artists in Austria and Germany.
From the opera to the paper boat
His biggest success so far? The music video for this year's ESC winner JJ. The concept behind this work was great: inspired by the structure of an opera, it included an impressive paper boat and was filmed in theaters and underwater. Despite a tight budget of just 20,000 euros, the video achieved over five million clicks on YouTube and aroused international interest. Vesely emphasizes that music videos are more than just advertising - they are identity, emotion and art.
But not everything goes according to plan. Marek Vesely criticizes the lack of appreciation for music videos in the industry and the high costs of filming permits. “More realistic funding models are needed,” he demands and warns that the audiovisual component is not sufficiently taken into account in the royalties for music streams. Despite his numerous productions, Vesely has not received any royalties in the past. His goal remains clear: he wants to convey the fun of making music and promote real art.
On the way to the next challenge
Currently, Vesely is in the concept phase of his next feature film and continues to work on projects internationally, which underscores his tireless commitment to storytelling. In addition to his work on music videos, the award-winning director has also focused on commercials and is constantly looking for new ways to tell stories in both short and feature film formats. His vision for the future couldn't be more exciting.
Visit Vesely's website for more information about his impressive projects: Vesely Films. For more details about the importance of music videos, visit Main film.