Arnautovic return to Rapid: a billion-dollar risk!

Arnautovic return to Rapid: a billion-dollar risk!

Hütteldorf, Österreich - domestic football is currently head, and not least because of the possible return of Marko Arnautovic to Rapid Vienna. The club plans to offer the prominent striker a salary of one million euros in the first year, which would go beyond the existing salary structure. According to kosmo this is the financial maximum that can be stems, and will not be neglected. This clearly shows the economic limits of the association.

But how should these high costs be financed? A decisive component is increased income from ticket sales, jersey sales and sponsorship money. Rapid puts great hopes in a few decisive factors: A third of the salary could according to Kurier through additional sponsors, especially those with Arnautovic ’number 7, to be covered. Ex-managing director Knipping reports on high sales figures in the past, which could support the strategy.

competition for Arnautovic

But Rapid is not the only club that scores on Arnautovic. Red Stern Belgrade also follows the situation carefully and plans to strengthen itself for the Champions League. In addition to Arnautovic, Dusan Tadic is also an issue, which does not make the opportunities of Viennese easier. Arnautovic, most recently active at Inter Milan, should have aroused interest at the latest since his goal against red star.

Team boss Rangnick and Aleksandar Dragovic see the 2026 World Cup in the USA as a bubbling source for the development of players and clubs. Especially for Rapid, an obligation by Arnautovic could be a financial risk. After all, the club has not yet been able to implement any additional income that would contribute to refinancing such high salaries.

Financial strategies in football

In a dynamic and competitive landscape such as football, the sources of income are crucial. They range from television rights and ticket sales to sponsorship and merchandising. As FastenCapital summarizes, the ticket business is one of the traditionally important sources of income. Price strategies that vary depending on demand and opponents can make the difference for clubs.

In addition, developments in the digital area and new streaming formats promote interaction with fans and offer new income opportunities. A diversification of the sources of income can be crucial for the financial success of clubs such as Rapid Vienna in order to assert themselves in the business in the long term.

The next few weeks will show where Arnautovic takes his next step. An exciting race for the striker has started!