Penny opens modern 80th market: Floridsdorf celebrates fresh shopping!

Penny opens modern 80th market: Floridsdorf celebrates fresh shopping!

A fresh breeze blows through Floridsdorf: The new Penny market in Heinrich-von-Buol-Gasse opened at the end of June and marks the 80th branch of the discounter in Vienna. The business that has cost several million euros stands for a repositioning of the brand in Austria and offers a modern, inviting shopping experience on over 770 square meters.

like Today not only brought the opening of the market in Floridsdorf to the neighborhood, but also created eight new jobs. With an investment of around four million euros, Penny shows that the discounter takes the Vienna market seriously and relies on high quality.

Modern shop concept in the first class locations

The new Penny market convinces with a modern shop concept and a clear division, which makes it easy for customers to quickly find what is desired even with over 1,900 products. In addition, it was also paid to sustainability: In addition to a photovoltaic system, a CO₂ refrigeration system and e-charging stations for electric cars are also integrated.

By this conversion and the introduction of a new logo and a new advertising cloim, Penny is also aligned in the advertising m and more contemporary, as further describes. Penny not only positions itself as a food technology source, but also as part of the social network in the area.

The fact that Penny is expansion is also shown by the view beyond the city limits. Another new Penny market was opened on August 25, 2022 in Mistelbach, which follows the brand spirit and focuses on fresh and regional products, such as The shopping experience is rounded off by a spacious opening times regulation, which meets both working and domestic families. Today it depends on the fact that shopping for all hard-working and employees remains simple and pleasant, emphasizes the concept of the Penny branches.