Penny opens modern 80th market: Floridsdorf celebrates fresh shopping!

Penny opens modern 80th market: Floridsdorf celebrates fresh shopping!

A fresh breeze is blowing through Floridsdorf: The new penny market in Heinrich-von-Buol-Gasse opened at the end of June and marks the discounter's 80th branch in Vienna. The store, which cost several million euros, represents a repositioning of the brand in Austria and offers a modern, inviting shopping experience on over 770 square meters.

How Today reports, the opening of the market in Floridsdorf not only brought a breath of fresh air to the neighborhood, but also created eight new jobs. With an investment of around four million euros, Penny shows that the discounter takes the Viennese market seriously and focuses on high quality.

Modern store concept at first-class locations

The new Penny market impresses with its modern store concept and clear layout, which makes it easy for customers to quickly find what they want, even with over 1,900 products. In addition, attention was also paid to sustainability: In addition to a photovoltaic system, a CO₂ refrigeration system and e-charging stations for electric cars are also integrated.

Through this renovation and the introduction of a new logo and a new advertising claim, Penny is also becoming fresher and more contemporary in the advertising world Today describes further. Penny positions itself not only as a food technology source, but also as part of the social network in the area.

Penny on course for growth

A look beyond the city limits also shows that Penny is looking to expand. Another new Penny market opened on August 25, 2022 in Mistelbach, which follows the brand spirit and focuses on fresh and regional products, such as Mistletoe Brook reported.

The 650 square meter market in Mistelbach not only offers a wide product range of over 1,900 items, but also special service from trained butchers. Regional products are very important here, with an emphasis on quality and freshness.

Penny is considered a reliable partner in the region, especially through the introduction of other own brands such as “Ich bin Österreich” and “ECHT BIO!”, which include over 200 excellent products. The commitment to sustainable resource management is clear in both branches and is also reflected in the commitment to social projects.

The shopping experience is rounded off by generous opening hours that accommodate both working people and local families. In this day and age, it is important that shopping remains easy and pleasant for all hard-working people, emphasizes the concept of the Penny branches.

With these new openings, Penny is proving to be not just a food provider, but also an active part of Vienna's quality of life and regional cohesion.