Second chance for fashion: Ranissance in Vienna inspires with sustainability!

Second chance for fashion: Ranissance in Vienna inspires with sustainability!

In the heart of Vienna, more precisely in Esterházygasse, the second-hand shop “Ranissance” has opened its doors under the management of Rani Froewys. The owner, who previously worked as a teacher for 17 years and had a focus on integration and textile work, has dedicated her shop to a very special concept: the rebirth of clothing. Fashion that has been gathering dust in closets is given the chance to have a new life. My district reports that Ranissance only sells carefully selected, rarely worn brand clothing - no decades-old vintage pieces, but new fashion at a fair price.

The range includes a wide range of high-quality clothing for adults, as well as shoes, coats and accessories as well as homemade handicrafts. Customers can look forward to a shopping experience that not only provides stylish offerings, but also focuses on sustainability and upcycling, aspects that play a central role in Froewys' life. Around 50% of the customers are tourists, while the remaining buyers come mainly from the surrounding area, including an increasing number of men. The shop enjoys a high level of foot traffic, which contributes to the choice of location. Circle hand highlights how lively the second-hand scene is in Vienna and that independent boutiques like Ranissance impress with their curated selection.

Sustainability and fashion awareness

The fashion industry is known for its high consumption of resources and the massive amount of waste caused by fast fashion. Future Pact for Universities explains that the decision to use second-hand fashion is not only trendy, but also a step towards sustainability. Producing one cotton T-shirt requires an impressive 2,700 liters of water. By purchasing second-hand clothing, consumers extend the life cycle of textiles, reduce the demand for new products and thus reduce both resource consumption and greenhouse gas emissions.

In Ranissance, fashion is sold by owners on a commission basis - this means that owners receive 50% of the sales price. The quality requirements are high: the pieces must be clean, ironed and in perfect condition. Unsold goods can be picked up after three months or will be donated. This is not only good for the environment, but also supports social projects.

A place for individual style discovery

The value of second-hand is becoming more and more important in Vienna and Ranissance is just one of many shops that are following this trend. Shops like “Burggasse 24 Vintage” or “Past Perfect by MB” are other addresses for fashion-conscious Viennese and tourists looking for unique pieces from different decades. The combination of high quality, unique designs and simultaneous support for environmental protection makes second-hand shopping an experience that men and women do not want to miss.

Ranissance's opening hours are Monday to Friday from 11 a.m. to 6 p.m., and those interested can find further information about the range and current offers on the website www.ranissance.at. One thing is certain: in the world of Rani Froewys, not only are the clothes given a second chance, but awareness of conscious consumption is also raised. At a time when sustainability is very important, it is to be hoped that the second-hand fashion trend in Vienna will continue and inspire more and more people to design their style in an environmentally conscious manner.