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Vienna launches important campaign: Vienna is preparing for livable living space!
Vienna is launching the information campaign “Vienna is building forward” to promote affordable housing, with a focus on urban development and economic benefits.
Vienna launches important campaign: Vienna is preparing for livable living space!
A lot is currently happening in the area of residential construction in Vienna. On October 17, 2025, the City of Vienna and the Vienna Chamber of Commerce (WKW) launched the information campaign “Vienna is building forward”. This initiative aims to highlight the economic and social importance of housing. The campaign was presented in the “Village in the Third” district, where deputy mayor Kathrin Gaál emphasized: “Dust and noise go, the values created remain”. This puts the focus not only on current housing construction, but also on the long-term benefits - a message that is clearly aimed at residents.
The Vice Mayor, together with WKW Vice President Margarete Kriz-Zwittkovits and other city representatives, emphasized that affordable and sustainable housing not only increases the quality of life in Vienna, but is also crucial for social cohesion and the city's economic strength. Residential construction secures over 54,000 jobs and contributes around 4.1 billion euros annually to regional added value meinkreis.at reported.
The housing offensive 2024+
As part of the housing offensive 2024+, 14,500 subsidized housing units are already being planned or under construction, and 2,000 apartments are to be built in the new urban district “Village im Third” by 2027. Of these, around 750 are subsidized and 1,300 are privately financed apartments. These geo-strategic moves are part of the city's comprehensive plan to secure sustainable and affordable housing, which also solidifies the city's value as a world capital of social housing. Over 60% of Viennese live in subsidized or municipal housing - a top value that not many metropolises like this can offer wohnberatung-wien.at notes.
The campaign will be visible on trams, buses and digital city lights across the city until early November. The aim is not only to promote acceptance of urban developments, but also to provide targeted information about the advantages that new districts can bring. Neighbors and future residents should be better informed in order to make the transition to new housing projects easier.
Sustainability in focus
Vienna consistently focuses on sustainable and ecological construction. A major focus is on using old industrial and infrastructure areas to develop new urban districts. In this context, special programs such as the “Vienna Housing Tree Program” are also being launched Vienna.gv.at also emphasizes that the city is continually investing in renovations to create climate-friendly living spaces.
The "Hauskunft" also offers advice on renovations and decarbonization, while the "Old Building Protection Offensive" protects and preserves the existing residential building inventory. By 2025, 5,500 new apartments are to be built as part of the "New Municipal Building", which reinforces the city's ambitious plans for more affordable housing.
Overall, the “Vienna is building forward” campaign not only combines the goals of housing construction with economic considerations, but also with the vision of a more livable and sustainable city. It remains exciting to see how the situation on the housing market will develop and what new ideas and solutions will emerge in the next few years.