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70 years of Hübler: How Vienna celebrates its coffee house culture!
The Hübler coffee confectionery in Hernals celebrated 70 years of Viennese tradition and craftsmanship in the heart of the 17th district.
70 years of Hübler: How Vienna celebrates its coffee house culture!
On September 29, 2025, the Hübler coffee confectionery celebrated an impressive anniversary in Hernals: 70 years of family tradition are under the star of the Viennese coffee house culture. Founded in 1955 by Johann and Maria Hübler as a modest sugar business, the company has developed into one of the last producing confectioners in the 17th district and is a popular meeting place for the Viennese. The gastro.news reported that the anniversary brought numerous partners: inside, employees and regular guests to celebrate the long history and the successful future of the company.
A little back: just ten years after the foundation, the family took the step to expand business and opened its own coffee house in 1970. This fits perfectly with the Austrian coffee house culture, which plays a central role in Vienna. This culture is not only a place of enjoyment, but also an important space for social exchange and creativity. Since October 2011, the “Viennese coffee house culture” has even been listed in the Austrian directory of the intangible cultural heritage of UNESCO, as wikipedia notes.
Confectioner art and tradition
The Hübler product range includes freshly baked plunder and sandwiches that are very popular with the guests. The pastry shop also supplies renowned Viennese hotels and cafes with its delicacies. "We attach great importance to quality and craftsmanship," emphasize today's managing directors Alexander and Martina Hübler. Alexander took over the management in the 1990s and became the youngest self -employed pastry champion in Vienna at the age of 26.
Another reference to the distinctive Viennese coffee house culture can be found in the special atmosphere: these facilities are not only about coffee, but also about being together. "Here you consume time and space, but only the coffee is on the bill," UNESCO describes the essence of this culture. Typical characteristics are the marble, thonet chairs and the historical interior facilities that have so many memories and experiences. Just think of the evening piano music or the readings that take place in many coffee houses to keep art and literature alive.
The future of the coffee house
Despite challenges such as the decline in "coffee house death" in the 1950s and the influence of tourism, many classic Viennese coffee houses experience a comeback. Hübler is a prime example of how to combine tradition with modern demands. After extensive renovations in recent years, the Hübler coffee confectionery is more than ever a place where generations come together.
The relevance of the coffee houses goes beyond their function as local. They are places of transnational literary communication and played an important role in the history of Vienna. The same, who were once considered a male domain, have developed into valued rooms of dialogue since opening for women in 1856. Not only friends meet here, but also many creative minds to discuss ideas and create works.
In this respect, not only the Hübler confectionery, but also the entire coffee house culture is a lively legacy that needs to be maintained. Over the next few years, the Hüblers want to continue to offer a place in the heart of Vienna with their commitment and passion, which combines tradition and innovation. The motto remains: coffee, enjoyment and a good time - this is Vienna!