Viennese software giant conquers Warsaw: A new data protection challenger!

Viennese software giant conquers Warsaw: A new data protection challenger!

A Viennese software and consulting company has big plans: The company, known for its innovative approach and highly qualified specialists, is now expanding to Warsaw. This decision is part of a comprehensive strategy to gain a foothold in new markets and expand the customer base. The company relies on quality, expertise and tailor-made solutions that are in demand not only in the home market but also beyond its borders.

As this expansion continues, the importance of data protection and user consent is also becoming clearer, particularly in the areas of web analytics and advertising. Google is committed to acting in accordance with the European Digital Markets Act (DMA). From March 2024, the implementation of Consent Mode will be mandatory in order to use the remarketing functions of Google Ads and Google Analytics in a legally compliant manner. This innovation requires companies to take appropriate measures to obtain user consent, which requires close cooperation with a cookie management platform (CMP).

Consent mode and its effects

Consent Mode works as an interface between the operator's CMP and Google and ensures that users are informed about the use of their data. According to the data protection law firm, consent must not only be obtained but also documented. This leaves users with the option to revoke their consent at any time, which is an important aspect of the GDPR and the TDDDG. The goal is clear: to create transparency and control for users.

With the new regulation, Google has transferred responsibility for obtaining consent from its own platform to the operators of websites and apps. The initial consent status must be set to “Rejected” by default unless the user agrees. This approach is intended to minimize legal risks and ensure that users are involved in all processes.

Technical details and challenges

Beyond technical requirements, it is critical that companies update their privacy policies. These should comprehensively explain how consent mode works. Google Analytics consent mode is not mandatory for every company, but it is considered necessary for anyone who wants to display personalized advertising. If you do not give consent to Google, Analytics will either not be executed or any data will be sent without cookies, which further strengthens data protection compliance.

The Viennese company, like many others, has prepared for the challenges that the upcoming changes bring. It is expected that there will be a strong focus on the sensitive handling of user data and the legal framework, as violations of these guidelines can result in significant financial penalties. The importance of secure and data protection-compliant behavior is growing, and companies are required to develop appropriate strategies.

Market conditions and the legal framework are constantly changing – especially in the digital sector. These developments present opportunities for companies that are willing to adapt and understand the needs of their customers. The Viennese software company's expansion to Warsaw is a step in this direction, and with a solid data protection strategy on its side, nothing stands in the way of success.

For further information about the technical implementation of consent mode and the data protection requirements, those interested can visit the website Vienna University of Technology, Data protection law firm and Privacy Generator visit.