Vienna becomes a fashion capital: shine, glamor and sustainable trends!

Vienna becomes a fashion capital: shine, glamor and sustainable trends!

Vienna shows itself in a new light and establishes itself as an emerging fashion metropolis. With a variety of glamorous events and a special focus on sustainable design concepts, the city conquers the international catwalks. The Express stock exchange has reported that the autumn/winter trends 2025/2026 are particularly shaped by monochrome styles and gentle natural tones. This not only has an impact on fashion, but also on the entire cultural scene in the Austrian capital.

The "Westfield Club Shopping Night" took place in the Shopping City Süd on October 3., at the TV star Bruce Darnell as well as other celebrities such as Kathi Stumpf and Ulrike Kriegler heralded the glamorous evening. The night was organized by Adi Weiss and Michael Lameraner, two names that are very popular in the Vienna fashion scene. Just three days later, the MAK shone with the "Madonna Beauty Days", where numerous personalities like Vera Böhnisch and Simone Lugner set fashionable accents. Such events give the city a new flair and significantly strengthen the fashion community.

Nature meets glamor

The designers on the left and right of the sweet Wienerwald are particularly evident in the sign of sustainability. Labels like "Dariadéh" rely on innovative materials such as Tencel and recycled cotton, while brands like Consches create creative unique items with "Deadstock" fabrics. In the coming year, the Chamber of Commerce will also be planning the "Austrian Sustainable Fashion Initiative", which is to give local fashion another face. “Made in Austria” becomes a symbol of quality and responsibility in the fashion world.

The fashion trends of the season are also varied. Monochrome styles in various colors, such as off-White, camel and beige, as well as detailed variants of knitting and tweed creations are in the foreground. In combination with the trend colors burgundy red and chocolate brown, they promise a good knack not only in everyday life, but also on festive occasions.

• **Trend 1:** Strick – von Rautenmuster über Grobstrick bis Mohair.
• **Trend 2:** Fake Fur – von Fellmänteln bis haarigen Mützen.
• **Trend 3:** Drapierungen – fließende Schnitte für elegante Anlässe.
• **Trend 4:** Dark Romance – Transparenz und Spitze in dunklen Farben.
• **Trend 5:** Taille inszeniert – akzentuierte Silhouetten durch raffinierte Schnitte.
• **Trend 6:** Braun, Rot und Violett – kräftige Farben, die zu vielen Stilen passen.

Fashion locations

A highlight was definitely the MQ Vienna Fashion Week, which took place in the museum quarters from September 15th to 20th, 2025. Under the motto diversity, creativity and promotion of young talent, designers such as Nicolas Dudek and Marina Hoermannseder presented their collections for the coming spring/summer 2026. With fashion shows, workshops and networking events, the Fashion Week offered not only a platform for established sizes, but also for emerging talents.

In the central halls E and G, the audience experienced exciting sales and communication opportunities, while the after-show parties were well catered for. Ticket prices ranged from 28 to 180 euros and were a small investment in the big fashion experience.

The Viennese fashion scene has confidently performed as a creative force in international design power. Future events, such as the "Haute Vision House of Fashion" in Linz on October 9th to 11th and the charity event "Grand Weibs Clubbbing" in the Grand Hotel Vienna on October 16, once again show that Vienna wants to have a strong word in the international fashion circus. The fashionable highlights seem to weave like a red thread for your exciting season, and the anticipation for what is still coming increases from day to day.

Overall, it can be said: Vienna, with its strong fashion consciousness, is currently becoming a center for innovative designers, glamorous events and strong sustainable concepts. The future of Austrian fashion looks promising.