Vienna: Europe's new luxury metropolis - record tourism is booming!

Vienna: Europe's new luxury metropolis - record tourism is booming!

Vienna is increasingly taking its place as one of Europe's leading luxury destinations and this does not go unnoticed: in 2024, the city celebrated record tourism sales of1.2 billion euros. These impressive figures are primarily attributable to the luxury segment, which is booming as a key driver of thriving tourism. After all, over is eliminated60 percentof hotel capacities in Vienna to 4 and 5 star hotels. The city break has become transfigured - wealthy guests are doing good business and are prepared to pay a lot for quality.

With18.9 million overnight staysIn 2024, Vienna will set new standards. Guests from the USA lead the list of 5-star guests and also pay a little for their overnight stays. They were with1.22 million overnight staysand above-average spending behavior are an important factor for this positive development. Interestingly, the guests from China also return and bring with them300,000 overnight stays(+79% compared to 2023) bring a breath of fresh air to the city, but have not yet quite returned to pre-pandemic levels.

Luxury hotels and shopping in the “Golden U”

This will be a highlight in the Vienna hotel sceneMandarin Oriental Hotel, that onOctober 20, 2024opens its doors. With86 rooms, 52 suitesand one700 m² spa areaas well as the fine-dining restaurant “Le Sept”, this will be a new attraction for luxury travelers. In addition to the Mandarin Oriental, Vienna has other high-profile hotel projects in the pipeline; around2,000 new hotel roomsare expected in 2025.

But it's not just the hotel industry that is booming: The “Golden U”, which includes the streets Kohlmarkt, Graben and Kärntner Straße, is becoming the center of luxury retail. Numerous renowned brands such asLouis Vuitton, Prada, and Saint Laurentsettled. Even Giorgio Armani recently opened a newly designed boutiqueJuly 2024opened. Despite the infrequent footfall, the Kohlmarkt has high purchasing power - a shopping paradise for everyone who likes to dig a little deeper into their pockets.

It's not just the numbers that count

“Vienna is more than just a city with a high number of overnight stays,” emphasizes Norbert Kettner from WienTourismus. Sustainability and quality of life are becoming increasingly important, including in the luxury sector. The city pursues the strategy of “quality tourism” in order to maintain the balance between economic growth and the high quality of life for which Vienna is known. These efforts not only benefit guests, but also secure tens of thousands of jobs and strengthen local businesses.

Projects like this are particularly worth mentioningVienna City Cardand theGrätzel Initiative, which support local businesses and encourage the use of public transport. More and more travelers are deciding to travel by train - there has been an increase in this areaa third.

Overall, one thing is certain: Vienna has impressively demonstrated its goal of becoming a luxurious metropolis in Europe, and plans for the coming years indicate that this trend will continue. Not only luxury hotels will benefit, but also numerous other sectors that benefit from Vienna's attractivenessPremium destinationbenefit.

Whether hotel accommodation, shopping experience or cultural offerings – the challenges are great here, but the potential is always there. Vienna combines imperial splendor with contemporary luxury and promises its visitors an unforgettable experience.

Börse Express reports that Vienna inspires as a leading luxury destination with high tourism sales, while fact shows, how the luxury segment significantly drives tourism growth. A look at the numbers from Statista shows that luxury travel is becoming increasingly popular worldwide, which is likely to further increase demand for first-class offers in Vienna.