West Styrian designer Christa Franz inspires at Paris Fashion Week!

West Styrian designer Christa Franz inspires at Paris Fashion Week!

This week the fashion world looked to Paris, where West Styrian Christa Franz brought a breath of fresh air to the international catwalks. The talented designer from Ortisei in Greith presented her latest collections at the renowned Paris Fashion Week and celebrated her debut in the international spotlight. As the Small newspaper reports, she was one of five Austrian designers who presented their creations to an enthusiastic audience in the “Topmodel TV, Collective Austria” show block.

Christa Franz has made a name for herself in the fashion industry in recent years and recently even won the coveted “European Textile Award”. Her journey to Paris began last fall when she made her debut at Milan Fashion Week. Since then, the fashion weeks in London, Milan and Paris have been at the top of her agenda. Loud My district The designer now has the opportunity to present herself in international show blocks, which has given her the well-deserved international breakthrough.

Austrian fashion collective

The fashion events were not only a stage for Christa Franz, but also for numerous other young designers and models from Austria. For example, star designer Karen Chan and nine Spanish and British designers such as Karen Gold were also represented in London. The managing director of the WKO Styria, Bernd Liebminger, and guild master Anneliese Ringhofer played a crucial role in supporting Franz and her colleagues. A total of 21 models appeared in London and 15 models in Milan from the agency “1st Place Models”, who were able to offer a valuable platform for Austrian talent thanks to their event license from the “FWA Fashionweek Association”.

The increasing popularity of Austrian designs also shows how much domestic fashion is gaining international importance. The collective show was held in Milan under the name “Topmodel TV & WKO Styria Collective”, which also featured, among others, the talented Styrian models Sarah Schmidt, Laura-Sophie Lang and Lea Zeisberger.

A look at the fashion industry

The importance of the fashion industry cannot be underestimated. According to current statistics, the fashion industry is the seventh largest economic sector in the world and has recovered strongly after the challenges of the corona pandemic. Over 100 to 150 billion individual parts are produced every year. What is particularly noteworthy is that 36 percent of Generation Z buy new items of clothing every month, which underlines the trend towards constant renewal and individualization. These developments could also have a direct influence on young designers like Christa Franz, who is positioning herself on the market with innovative designs and fresh ideas.

The combination of individual style and passion for fashion that Christa Franz embodies shows that even the smallest regions of Austria can shine internationally. Their appearances at the major fashion weeks are a strong sign that domestic fashion is definitely on the rise and is becoming more and more established on the international market.