Heather Mills honors young talent at Westfield Good Festival!

Heather Mills honors young talent at Westfield Good Festival!

As part of the Westfield Good Festival, which took place from June 5th to 7th, 2025 in Shopping City Süd, the “Westfield Good Award” was presented by the well-known environmental activist and ex-supermodel Heather Mills. The award honors the creative ideas of young talents who contribute to promoting sustainability in everyday life and is a highlight of the three-day event, which features many exciting program items.

Heather Mills, who as jury chair took responsibility for selecting the winners, explained how important exchange between generations is in the sustainability movement. During the competition, talented students from the Herbststraße 17 fashion school presented impressive designs made from 150 discarded jeans previously donated by the Volkshilfe Wien Vintage Shops. The jury, which included prominent members such as Marika Lichter and Tamara Mascara, ultimately selected the two young designers Ronja Helle and Stepan Targonin for their joint creation.

A festival for conscious consumption

The Westfield Good Festival not only offers the awards ceremony, but also an exciting program that is entirely dedicated to the topic of sustainable lifestyles. With a pre-loved fashion market, repair stations, fashion shows and DIY workshops, visitors are given the opportunity to actively engage with the aspects of conscious consumption. Zsolt Juhasz, General Manager of Westfield Shopping City Süd, emphasizes that the festival aims to get people excited about sustainable ideas and to make the topic tangible. So everyone can take part and get to know the principles of the circular economy.

In the context of the discussion about sustainable fashion and the circular idea, Berlin is an outstanding example of how creativity and environmental awareness can be combined. Innovative designers and sustainable initiatives show how old materials can be meaningfully reused to reduce waste and create new products. In this way, awareness of ecological responsibility in the fashion world is continually being raised. There is also a lot happening in this area in Vienna, as the festival impressively proves.

In summary, the Westfield Good Festival and the Westfield Good Awards not only help promote innovative ideas from young talent, but also set an example for the need for sustainable practices in everyday life. The commitment of personalities like Heather Mills and the participation of young designers show that the change towards more environmental awareness has already begun - and that everyone can do their part.

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