McDonald's starts the matcha revolution: three new delicacies!

McDonald's starts the matcha revolution: three new delicacies!

The latest news from the world of fast food giants comes from Australia: McDonald's has announced the launch of an exciting new range of drinks that will make the hearts of matcha lovers beat faster. Starting October 29, 2025, the chain will offer three different matcha variants as part of the “You Deserve A Little Treat” campaign to bring the tasty green tea-based ingredient to a wider audience. The agency Wieden+Kennedy Sydney has taken over the creative reins for this new campaign and wants to spread the idea that adults should treat themselves to a little treat.(LBBOnline)

The campaign highlights Australia's special relationship with McDonald's, where the company is seen as a reward for small successes. Amanda Nakad, Menu and Brand Marketing Director at McDonald’s Australia, highlights the high demand for matcha among McCafé customers. The new drinks are the result of a successful test phase that received a lot of attention on social networks such as TikTok and Instagram(McDonald's Australia).

The new matcha specialties

What exactly can visitors to the approximately 1,025 McDonald’s branches in Australia expect? The selection includes:

• Strawberry Matcha Iced Latte: Eine erfrischende Mischung aus Matcha, Erdbeertopping und echten Fruchtstücken, perfekt für heiße Tage.
• Matcha Iced Latte: Glatter Matcha, verfeinert mit cremiger Milch und Eis für den kühlen Genuss.
• Hot Matcha Latte: Seidige Vollmilch kombiniert mit Matcha, garniert mit leichtem Schaum.

These new creations are not only a great addition to the McCafé range, which also includes Iced Lattes and Iced Mochas, but also reflect the current trend of offering high-quality products made from natural ingredients. The drinks are available through various distribution channels, including the front counter, drive-thru, kiosk and the MyMacca’s app(McDonald's Australia).

Marketing strategy with a modern touch

The campaign's advertising strategy relies heavily on the use of visual storytelling. The iconic advertising film, directed by Gabriel Gasparinatos, shows how small joys can be revived in everyday life. A child watches a Macca's customer enjoy his Strawberry Matcha Iced Latte - the first sip is the peak of joy(LBBOnline).

In addition, contextual placements with an ironic tone for Generation Z are used to emphasize McDonald's proximity to the market and modern consumer understanding. For example, you can find speeches on Uber Eats checkout pages or T-shirts on concert goers - a clever connection between the brand and youth culture.

Availability and company commitment

In addition to being a major employer for over 115,000 people in the country, McDonald's Australia invests more than A$60 million annually in the training and development of its employees. This sensitivity to the needs of the workforce is part of the company ethos, which is also evident in the products. Great emphasis is placed on quality and specific nutritional needs, such as allergies, are also not neglected(McDonald's USA).

It remains to be seen whether the new matcha trend will be popular in local restaurants. What is certain, however, is that McDonald's is taking a bold step to reinvent itself and stay in the conversation. Don’t miss the opportunity to try these new drinks for yourself – your personal “Little Treat” might just be a visit away!