Austria Vienna and Generali: 30 years of strong partnership until 2026!

Austria Vienna and Generali: 30 years of strong partnership until 2026!

What's new from the world of football? Austria Vienna and Generali Austria are sending a positive signal for the future: The two partners are extending their long-term cooperation until June 30, 2026. With this early contract extension, they will be celebrating the 30th anniversary of their cooperation in the summer of 2025, which began in the youth sector in 1996. Back then, Generali started out as a supporter of youth work, and today they have become an integral part of club life, especially as the namesake of the legendary Generali Arena since 2010.

“We are pleased about the continuation of this successful partnership,” says Harald Zagiczek, CFO of Austria Vienna. He would like to thank Generali for the trusting cooperation that has grown over the years. Reinhard Pohn, CSMO at Generali Versicherung AG, emphasizes the professional and cooperative nature of the cooperation. So those involved have a good hand, because since the collaboration, not only the professionals, but also the women's team, the Young Violets as well as the entire academy and the youth sector have benefited from the support.

Social responsibility and sustainability

Another aspect of the partnership that is becoming increasingly important is social commitment. Johannes Dobretsberger, Head of Marketing & Sales (B2B) at Generali, emphasizes that collaboration plays an essential role in promoting equal opportunities and social responsibility. It becomes clear here: It's not just about football, but also about valuable contributions to society.

As part of its strategy, Generali has clear principles in sponsorship and supports a wide range of projects in the areas of health and education that are in accordance with ESG principles. These principles not only apply to Austria, but are also binding in the CEE countries. A focus is on supporting young and disadvantaged people, particularly in the areas of exercise, healthy eating and mental strength, which makes the initiative even more valuable. UNIQA already supports numerous initiatives, such as the Special Olympics Austria, and thus actively promotes social responsibility.

Generali in numbers

Let's take a look at the dimensions of this impressive partnership: Generali Austria records an impressive 3 billion euros in premium income and employs around 4,600 people. These are just some of the big numbers in the internationally operating Generali Group. With premium income of 95.2 billion euros and over 800 billion euros in assets under management in 2024, the group has established itself as one of the most important players in the insurance market.

With a clear goal in mind, Generali strives to be a “lifetime partner” for its customers by offering innovative solutions and working digitally. This long-term vision can also be viewed as an optimal partner for Austria Vienna, as the football club is also characterized by commitment and professionalism.

Thus, the positive news surrounding the partnership between Austria Vienna and Generali is rounded off by the effort to promote social well-being. The common path continues, with many positive impulses for sport, society and also for the next generation.

For more details on the three-year partnership, read on sportsbusiness.at or find out more on fk-austria.at.