Grief for Lo Breier: Master of magazine design died
Grief for Lo Breier: Master of magazine design died
Wien, Österreich - On June 30, 2025, the sad news of Lo Breier's surprising death came. The important graphic designer and Art Director behind legendary magazines such as "Wiener" and "Temp" leaves an impressive trace in the field of graphic design and media design. He was born on January 24, 1953 in Vienna as Lodewijk Breier, he grew up as the son of an Austrian and a Dutchman who discovered the creative craft early on and thus opened a completely new chapter in the Austrian design scene.
Breier developed a deep understanding of design and technology during his training at the "Graphical Teaching and Experimental Institute" in Vienna. In the 1970s, he earned his first money with the sale of Jimi Hendrix posters as screen printing and made a name for himself in the creative scene. His first job was at the GGK advertising agency under the direction of Hans Schmid. There he began to refine his skills and soon shaped the visual style of different publications.influential works and achievements
his work was particularly memorable for the magazine "Wiener" from 1980, which became known for its profound political reports. With innovative design elements, such as the use of white spaces, he set new standards in the magazine design world. Finally, Breier's creative vision was not overlooked by international media, so he received numerous offers from abroad in the 1980s.
1985 he moved to Hamburg, where he worked as an art director for "Tempo", a magazine that is known as a German answer to international lifestyle magazines. During his time at “Tempo” from 1986 to 1996, he worked closely with Neville Brody and strengthened his reputation as one of the most influential designers of his time.
Thanks to his diverse experiences, he became a professor of editorial design at the Folkwang University in Essen in the 1990s. Breier was not only a creative head, but also a teacher who passed on his knowledge and passion for design to the next generation. He dedicated his last years to the design for "Bild am Sonntag" and had been awarded the honorary award for his life's work in 2020.legacy and projects
LO Breier was involved in numerous projects that were of particular importance for him. This includes, among other things, the iconic LP album "Young Roemer" by Falco, but also his exhibitions such as "Lo’s Hawara" in the Hamburg Deichtorhallen, which presented his impressive work to a wide audience. He was a member of Art Director Club (ADC) and the Creativ Club Austria, where he also pursued his creative passion in various honorary positions.
his influence on the design scene is not only clear in his own works, but also through the effect he had on his students and colleagues. "There is something!" - His creative inputs and the way he implemented thoughts for design will always remain unforgettable.
his death leaves a gap in the graphic design community, but the works he created and the innovations he has initiated will continue to offer inspiration in the future. Breier's life shows how much power and influence graphic design can have on society and that a good design tells stories and enriches people's lives.
Lo Breierers. Also wikipedia gives an exciting overview of his life and his performance. For those interested in the history of graphic design, Designbote
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| Ort | Wien, Österreich |
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