Viennese master baker celebrates 177 years of traditional craftsmanship!

Viennese master baker celebrates 177 years of traditional craftsmanship!

In the heart of Vienna Döbling, more precisely in the bakery - Café Wannenmacher, the traditional bakery trade has been practiced with passion since 1848. Here, the craftsmanship of pastries and the quality of the products come first, as baker Gregor Lautner emphasizes. “We attach great importance to natural taste and handmade products,” he explains, proudly pointing to the variety of bread types that are made here using tried-and-tested recipes. Bread, one of the oldest humanly prepared foods, has a long history that dates back to the time of the ancient Egyptians, who already knew more than 16 different types of bread, according to Wikipedia.

The Wannenmacher bakery not only offers delicious pastries, but also an active participation program for the community. Newsletter subscribers can currently look forward to a wellness voucher worth 300 euros, which is provided by Vajo Parkett. “We want to delight our customers not only with our products, but also with such great competitions,” says Lautner.

Tradition meets innovation

The bakery trade has undergone many changes in the last few centuries. While the profession of baker was documented for the first time during the time of Charlemagne (768-814), today things are completely different. The shortage of skilled workers and rising raw material prices pose challenges for many companies. But despite the difficult conditions, the popularity of baked goods remains high. Consumers still like to buy bread and rolls from local bakeries instead of going to the competition from food retailers. This is also reflected in the bakery industry surveys presented by Statista and other sources.

The Wannenmacher bakery remains true to the artisanal approach and stands out from the industrial competition through individual customer service. But the effects of modern times can also be felt here. Production methods and customer service must constantly adapt to meet consumer expectations. Although the number of guild businesses in the German and Austrian bakery trades fell, the market for baked goods remains dynamic and adaptable.

The future of the bakery trade

A look into the future shows that the bakery industry must adapt to new technologies and central production facilities. Around 18,800 young people in Germany are currently starting training in the bakery trade, but the trend shows that there are fewer and fewer companies. The challenges posed by increased raw material prices and branching are also omnipresent. Currently, around 35,000 branches and 9,242 master businesses make up the bakery trade in Germany, while even fewer businesses are expected to remain in existence in the future. The industry has changed significantly in recent years, and the Wannenmacher bakery will also have to make adjustments in order to survive in the highly competitive market.

So the question remains: How will the bakery craft continue to develop? The answer to this question remains exciting, but one thing is certain: traditional craftsmanship and modern demands can continue to go hand in hand in the future and continue to offer the Viennese high-quality baked goods. If you as a reader want to be part of this valuable tradition, you can also register for the competition and perhaps relax in the wellness area soon!