Higgins opens first store in Vienna: Smart shopping for all generations!

Higgins opens first store in Vienna: Smart shopping for all generations!

In the heart of Vienna-Simmering, your shopping spree will soon have a new attraction. The first Higgins store in Austria opens its doors in the Huma Eleven shopping center. With a generous store area of ​​500 m², a wide range is offered, ranging from trendy fashion to trendy lifestyle products to affordable branded fashion. The focus of the new store is on offering the right outfit for all generations - whether for children or adults. Well-known brands such as Puma, Under Armour, Levi's, JDY, Jack & Jones, name it, Hummel, Crocs, New Era, Bruno Banani, Sergio Tacchini as well as the own brand Higgins will be on offer oe24 reports.

Center manager Sabine Dreschkay promises a modern shopping experience, positioning Huma Eleven as a trendsetter in the shopping sector. Visitors can look forward to first-class service and attractive prices. The grand opening is scheduled for the end of August 2025, which is perfect for the fall fashion season. In a city where shopping culture is at a premium, this could be the ideal place to discover the latest trends.

Huma Eleven as a shopping destination

Huma Eleven is not just another store; It is one of the modern shopping centers in Vienna with a sales area of ​​around 50,000 m² and around 90 shops. If you shop here, you will not only find fashion, but also numerous restaurants and exciting events. The easy accessibility by public transport and the friendly atmosphere make the shopping center a popular destination for the Viennese population and their guests, as bonshops notes.

Huma Eleven occupies a proud place in the list of the best shopping centers in Austria. Compared to even larger shopping centers such as Shopping City Süd or Donau Zentrum, Huma Eleven stands out with its modern design and diverse offerings. From national and international brands to special events – everyone will find something to suit their taste here.

A place for everyone

The introduction of Higgins in such a pivotal location will certainly bring a breath of fresh air to Vienna's fashion offering. Visitors can look forward to the opportunity to discover the latest collections on site while browsing in an inspiring shopping environment. This means that the Huma Eleven is expected to be an attraction for young and old, fashion enthusiasts and bargain hunters.

In the preparation period leading up to the opening, all shopping fans can look forward to many exciting promotions and offers that will make the wait even more pleasant. For detailed information about the offer and the opening, it is worth taking a look at the official Higgins website.