Emanuel Krulis: Sustainability and old goods – the new trend in Vienna!

Emanuel Krulis: Sustainability and old goods – the new trend in Vienna!

In Vienna, more precisely on Linzer Straße, Emanuel Krulis has launched a remarkable business model with his company “Altwaren-Krulis”. The trained car painter, who has already worked as a real estate agent and branch manager at Hofer in his professional career, has now specialized in sustainably removing old goods from households and finding new uses for them. Loud MyDistrict Krulis places particular emphasis on careful and discreet clearances, where nothing is carelessly thrown away.

The idea behind “Altwaren-Krulis” goes beyond just cleaning up. Krulis mainly sells the rescued pieces at flea markets, such as in Eisenstadt and Wienerberg, but also plans to have a presence at the popular Naschmarkt. This shows that, in his eyes, the second-hand market has growing potential. Another exciting aspect of his work is working with investors who buy and remarket high-quality pieces. “I want to give every piece a second chance,” emphasizes Krulis. This attitude towards recycling goods corresponds to the trend in the fashion industry, which is increasingly turning towards sustainable consumption.

Sustainability in fashion consumption

The fashion industry is one of the most environmentally harmful industries and is strongly associated with high water consumption and massive amounts of waste caused by fast fashion. Producing a single cotton t-shirt uses over 2,700 liters of water, clearly demonstrating the need for sustainable alternatives such as second-hand fashion. How Future pact for universities explains, second-hand clothing extends the life cycle of garments and reduces the demand for newly produced goods. This helps reduce resource consumption and greenhouse gas emissions.

The second-hand trend also promotes social sustainability. Large parts of the population appreciate the opportunity to take a stand against the mass production of the fashion industry with every purchase. In this way, consumers can directly contribute to the transformation of the industry through their purchasing decisions. Second-hand fashion, such as that found in the markets where Krulis operates, not only supports local communities, but also encourages an appreciation of quality and craftsmanship.

Global interconnections of the second-hand industry

But the journey of second-hand clothing is often long and complicated. According to research from the website Fashion Changers Almost half of tracked clothing ends up in Eastern Europe after use, while other countries in Asia and Africa play a role in reuse. For example, a suit can travel from Switzerland to Italy and then be exported to Togo. This shows the global interconnections associated with the second-hand industry and the challenges that still exist in the area of ​​textile waste.

Especially in an age in which sustainability is very important, it is important to shed light on these topics. Krulis' approach to marketing old goods with a sustainable concept could be a building block in this major revolution. People are called upon to consume more consciously and to appreciate the past of garments before they are lost in the world of perpetual consumption.