Loewe celebrates a brilliant opening: luxury unfolds in Vienna!

Loewe celebrates a brilliant opening: luxury unfolds in Vienna!

The Spanish luxury label Loewe opened its first store in Austria with a stylish opening. On September 8, 2025, the brand celebrated its debut on Kohlmarktstrasse, one of Vienna's most famous shopping streets, famous for its exclusive boutiques. The opening was duly celebrated at a special event that included an elegant dinner in the Café Kandl restaurant. The invited guests included numerous celebrities such as Verena Altenberger, Mavie Hörbiger and Sofie Royer, who discussed the store's new highlights and enjoyed the exclusive atmosphere.

The Loewe store covers a spacious sales area of ​​347 square meters and offers a wide range of luxurious products. This includes women's and men's fashion, elegant bags, fine accessories and shoes as well as jewelry and glasses. Scarves and shawls have also found their place in the range, meaning fashion enthusiasts get their money's worth. The store was designed with great attention to detail - handmade ceramic tiles and high-quality materials give the store a special touch, reports Fashion Network.

Unique design meets art

The interior of the Loewe store is a successful combination of different textures, colors and shapes. In addition to oak, brass and concrete, tactile materials such as linen and velvet contrast, resulting in an inviting ambience. The furnishings include chairs by renowned designers such as George Nakashima and Gerrit Thomas Rietveld as well as impressive lighting by Isamu Noguchi. Particular highlights include a table made of recycled leather and a leather bench, which embody the Loewe philosophy.

The artwork in the store is equally remarkable. The exhibiting artists include works by the Canadian painter Silas Borsos, whose paintings deal with themes such as excess and decay. Impressive pieces by British potter Ian Godfrey and sculptures by Korean metalworker Jaiik Lee can also be seen. This combination of fashion and art is not only a pleasure for fashion fans, but also makes the store a complete experience for all the senses Fashion network Austria with further details.

A part of the bigger picture

During the day, Kohlmarktstraße is bustling with tourists and locals looking for the latest trends and timeless classics. The new Loewe store joins the list of impressive luxury boutiques worldwide that combine fashion, architecture and design in a unique way. Just think of the remarkable concept stores in cities like Singapore or Rome, which offer visitors not only a shopping experience but also an ambience that invites you to linger, like NZZ Bellevue notes.

With the opening of the Loewe store in Vienna, we can be excited to see what the future holds for the brand in Austria. One thing is certain: the new location sets a tone and will not only attract fashionistas, but also everyone who enjoys a stylish shopping experience.