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Henkel launches revolutionary laundry perfume in Vienna!
Henkel is launching the Silan Selection Floral Essences laundry perfume line in Vienna Erdberg on September 15, 2025 - sustainable and intensive.
Henkel launches revolutionary laundry perfume in Vienna!
Now it's getting fragrant in the washing machines at home! The well-known brand Henkel has just launched its first liquid laundry perfume “Silan Selection Floral Essences” onto the Austrian market. This innovative product was duly celebrated at an exclusive community event on the roof terrace of Joe&Joe in Vienna. The theme of the evening was “DIY & Drinks” and offered guests the opportunity to take part in floral workshops while enjoying delicious drinks and snacks. There were also a few surprises waiting for those present, which made the experience even more unforgettable. Cash.at reports that....
A highlight of the new product line is the incredible four times the perfume concentration compared to conventional fabric softeners. The laundry perfume promises an intense and long-lasting fragrance experience that was created by talented French perfumers, inspired by the big names of haute parfumerie. The series comes in three luxurious scents: Diamond Orchid, Cherry Blossom and Blue Jasmine. Henkel.at declares that ....
Sustainability is very important
Another positive aspect of the “Silan Selection Floral Essences” is the production in Vienna-Erdberg, which not only means short transport routes, but is also sustainable. The products are completely free of microplastics and silicones and are based on plant-based ingredients. The packaging is made from 100 percent recycled material (rPET) and is also completely recyclable. This means that users are not only doing something good for their laundry, but also for the environment.
“Finish your laundry with intense fragrances” – that is the claim of the accompanying 360-degree campaign, which is already causing a stir with TV spots, video-on-demand and digital storytelling on platforms such as Instagram, TikTok and YouTube. The filming for this took place in the magnificent Vienna Hofburg, which adds additional glamor. The new campaign is primarily aimed at younger consumers, particularly Gen Z and Millennials, who view laundry care as part of their lifestyle experience.
Availability and price
The Silan Selection Floral Essences are now available in Austrian retailers. The non-binding retail price is 4.99 euros per scent variant, which makes the product an attractive choice for many households. With a fresh, modern design that features bold colors and floral motifs, this laundry perfume is not only a treat for the nose, but also a delight for the eyes.
Give your laundry a fragrant experience that goes beyond the ordinary - with “Silan Selection Floral Essences” washing laundry becomes a real lifestyle event!