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Vienna's markets are experiencing record visitor numbers: a new boom for fresh delicacies!
Floridsdorf is recording an increase in visitors to the markets and emphasizes the importance of fresh food and social encounters.
Vienna's markets are experiencing record visitor numbers: a new boom for fresh delicacies!
Viennese markets are currently enjoying a real boom in visitors. In May 2025 there were impressive weekly630,555 visitorscounted, which represents an increase of19.5%compared to the previous year. This results in an annual total of approx32.8 million customers, which allows our city's lively and diverse market culture to flourish, like dunav.at reported.
The fountain market in Ottakring leads the ranking123,544 weekly visitorsand a frequency increase of22%. The Viktor Adler market in Favoriten can also take part86,248 visitorswhile the Naschmarkt is at80,497 guestslies. The carriage market, among other things, has grown particularly strongly48%and the Schlingermarkt22%.
A strong network for fresh products
City councilor Ulli Sima emphasizes the importance of these markets for supplying the Viennese population with fresh food and for social encounters. “The markets are the heart of the city,” says Sima. The reporting on meinkreis.at explains that the 2018 amendment to the market regulations also made an important contribution to the attractiveness of the markets. This regulation ensures, among other things, uniform opening times and quota regulations that make buying food easier. Fixed market stalls are allowed to open Tuesdays to Fridays from 3 p.m. to 6 p.m., while food stalls can be reached until 9 p.m.
The entire market culture of Vienna encompasses26 marketson a total area of90,000 m²and offers space for900 permanent market establishmentsas well as numerous daily providers. This Peterle calculation helps to clarify the economics of the markets:4,000 peoplework here, turnover is approx.300 million euros, which accounts for around 4% of the total turnover of the Viennese trade, like the Wikipedia lists.
Planned changes and events
A look into the future shows that numerous improvements are planned over the course of the year. The Volkertmarkt should be upgraded with more greenery and shading in order to increase the quality of stay. In addition, a new “market space” will be created at Naschmarkt as a meeting point for regional producers, which will further increase diversity.
To the delight of all fans of Vienna's markets, there will also be a varied program of events in 2025. A highlight is the “Long Night of the Vienna Markets”.August 29, 2025, which creates a particularly festive atmosphere. Gastronomic offers are also available on Sundays and public holidays.
Overall, there are many reasons to visit the Viennese markets. Whether you're shopping, strolling or just enjoying the local cuisine - there's something for everyone here!
For stand operators, digital stand registration via MAVIS was also introduced to simplify organization. If you have any questions, please call the market office4000 – 8090Available Monday to Friday from 7:30 a.m. to 9 p.m., Saturday from 8 a.m. to 6 p.m. and Sunday from 9 a.m. to 3 p.m.