Data protection revolution: Pure subscription models now officially permitted!

Data protection revolution: Pure subscription models now officially permitted!

A lot has happened in the Austrian football scene in the last few weeks. The summer transfers in the Bundesliga provide a breath of fresh air and a lot to talk about among the fans. The clubs are using every opportunity to strengthen their squads and increase the chances of a successful start to the season. Kicker reports that particularly well-known players are looking for new challenges in the Austrian league and that interest in the league could increase.

A close look at the transfers shows that many clubs are preparing well. In addition to the many young talents who are now promoted to the Bundesliga, experienced players have also decided to try their luck in Austria. When you follow developments in the league, the focus is not only on the hoped-for sporting successes, but also on the financial aspects that are often associated with the transfers.

Focus on pure subscription models

But there is news not only in football. A recent decision by the Data Protection Conference (DSK) has caused a stir in the media industry. The DSK has defined the data protection requirements for so-called “pure subscription models”, which means that clear rules of the game are now available for different models. Users can choose between a paid subscription that protects their data or consent to the use of data for personalized advertising.

These developments are particularly important as there have been repeated complaints about subscription models in the past. With the decision of March 22, 2023, the DSK makes it clear that tracking user behavior can only be based on consent. The DSK also formulates principles that are intended to help increase transparency in practice. According to heise, it is essential that subscribers have access to the same content as users who choose advertising.

Challenges for the media landscape

It seems as if the media landscape now has to deal heavily with these new models. Marit Hansen, the chairwoman of the DSK, emphasizes that users do not pay for content, but rather that their data is not monetized. This could cause long-term changes across the industry as media companies are forced to rethink their business models.

In summary, there are exciting developments ahead in both football and the media industry. The Bundesliga is facing a new beginning with many new faces, while at the same time the media has to think about how they can better ensure the data protection of their users. It will be interesting to see how these trends develop in the coming months.