Data protection revolution: PUR-ABO models now officially allowed!

Data protection revolution: PUR-ABO models now officially allowed!

In the past few weeks, a lot has happened in the Austrian football scene. The summer transfers in the Bundesliga provide a fresh air and a lot of conversation among fans. The clubs take every opportunity to strengthen their squads and increase the chances of a successful start to the season. Kicker reports that particularly well -known players are looking for new challenges in the Austrian league and that interest in the league could increase.

A look at the transfers shows up close that many clubs prepare well. In addition to the many young talents that are now moving to the Bundesliga, experienced players have also decided to try their luck in Austria. If you follow the developments in the league, the focus is not only on the hoped -for sporting success, but also on the financial aspects that are often connected to the transfers.

PUR-ABO models in focus

Not only in football there is news. A current decision by the data protection conference (DSK) has caused a sensation in the media industry. The DSK has determined the data protection requirements for so-called "PUR-ABO models", which means that there are now clear rules of the game for different models. Users can choose between a paid subscription that protects your data, or the consent to use data use for personalized advertising.

These developments are particularly important because in the past there have always been complaints about subscription models. With the decision of March 22, 2023, the DSK makes it clear that the tracking of the user behavior can only be based on consent. In addition, the DSK formulates principles that should help increase transparency in practice. According to Heise, it is essential that subscribers have access to the same content as the users who choose advertising.

challenges for the media landscape

It seems that the media landscape must now deal strongly with these new models. Marit Hansen, the chairwoman of the DSK, emphasizes that users do not pay for content, but that their data is not monetized. This could ensure changes in the entire industry in the long term, since media companies are forced to rethink their business models.