Beauty in old age: Vienna opens creative pro-aging beauty clinic!
In Brigittenau, the temporary beauty clinic "Pro-Aging" by Barbara is neglected in order to celebrate positive aspects of aging.

Beauty in old age: Vienna opens creative pro-aging beauty clinic!
In an innovative advance that redefines the concept of aging, the artist Barbara has opened a temporary "beauty clinic" in Vienna. In the municipal building Johann-Kaps-Hof in Brigittenau, the artists offer free beauty treatments. This project is part of a performance and runs until October 9, 2023. Bookings are possible both online and on site, which shows how much the artist scene in Vienna is willing to question and redesign existing standards. The press reports that the clinic not only provides an aesthetic offer, but also offers a platform for discussions about social beauty ideals and aging.
The range of services of the clinic includes a variety of treatments, including natural botox, permanent make-up and various therapeutic applications such as lymphatic drainage and infrared therapy. Unusual tools such as Klobesen and Flypacker are also used. The unusual concept shows that beauty treatments can also be addressed creatively and unorthodox. A specially designed waiting room magazine, which consists of collages of beauty magazines and newspaper articles, invites those waiting to deal with the topic.
Pro-aging: Change in beauty ideal
The pro-aging movement, which makes a crucial contribution to which makes a decisive contribution, relies on a positive view of aging instead of considering the aging process as something negative. IMBSE PWE emphasizes that this approach not only promotes self-acceptance, but also reduces age discrimination. On the occasion of the month of skin health in 2025, it is also discussed how climate change accelerates skin aging and why preventive care routines are essential.
The focus of the pro-aging movement is on the positive aspects of age, such as experience and inner maturity. This philosophy encourages people to accept the challenges and joys of aging. In fact, a study by the Erlangen Hector Center shows that targeted interval training can slow down cell age, which underlines the relevance of physical activity to maintain health.
Health and lifestyle in old age
A healthy lifestyle plays a central role in pro-aging approach. Regular exercise, healthy nutrition and stress reduction are important factors to positively influence biological age. Dr. Longevit emphasizes that emotional and social health also contributes to a fulfilled aging process. Social interactions, creative activities and the exchange between generations enrich the lives of older people and promote their psychological well -being.
Barbara neglected and her team have created a creative and interactive environment with her clinic, which not only stimulates self -reflection, but can also change social perspectives to age. With a successful mix of art, treatment and dialogue, the clinic lives the principle of pro-aging and would like to set an example against the outdated ideal of beauty.