Beauty in old age: Vienna opens creative pro-aging beauty clinic!

Beauty in old age: Vienna opens creative pro-aging beauty clinic!

In an innovative push that redefines the concept of aging, artist Barbara Ungepflacht has opened a temporary “beauty clinic” in Vienna. In the Johann-Kaps-Hof community building in Brigittenau, Ungepficht and the artists Hanna Hollmann and Marie Vermont offer free beauty treatments. This project is part of a performance and runs until October 9, 2023. Bookings are possible both online and on site, which shows how much the artistic scene in Vienna is willing to question and reshape existing norms. Die Presse reports that the clinic not only provides an aesthetic offering, but also provides a platform for discussions about social ideals of beauty and aging.

The clinic's range of services includes a variety of treatments, including natural Botox, permanent make-up and various therapeutic applications such as lymphatic drainage and infrared therapy. Unusual tools such as toilet brooms and fly busters are also used. The unusual concept shows that beauty treatments can also be approached creatively and unorthodoxly. A specially designed waiting room magazine, which consists of collages of beauty magazines and newspaper articles, invites those waiting to engage with the topic.

Pro-Aging: Changing ideals of beauty

The pro-aging movement, to which Ungepflacht's clinic makes a decisive contribution, focuses on a positive view of aging instead of viewing the aging process as something negative. Imbse PWE highlights that this approach not only promotes self-acceptance, but also reduces age discrimination. On the occasion of Skin Health Month 2025, we will also be discussing how climate change is accelerating skin aging and why preventative care routines are essential.

The focus of the pro-aging movement is on the positive aspects of age, such as experience and inner maturity. This philosophy encourages people to embrace the challenges and joys of aging. In fact, a study by the Erlanger Hector Center shows that targeted interval training can slow down cell aging, which underlines the relevance of physical activity for maintaining health.

Health and lifestyle in old age

A healthy lifestyle plays a central role in the pro-aging approach. Regular exercise, a healthy diet and stress reduction are important factors in positively influencing biological age. Dr. LongevIT emphasizes that emotional and social health also contributes to a fulfilling aging process. Social interactions, creative activities and exchanges between generations enrich the lives of older people and promote their psychological well-being.

Barbara Ungepflacht and her team have created a creative and interactive environment with their clinic that not only encourages self-reflection, but can also change society's perspectives on old age. With a successful mix of art, treatment and dialogue, the clinic lives the principle of pro-aging and wants to set an example against the outdated ideal of beauty.