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Vienna in plush fever: Jellycat opens a unique pop-up in Steffl!
Jellycat opens its first pop-up store in Vienna in the Steffl department store. Discover a variety of cozy products until September 13th!
Vienna in plush fever: Jellycat opens a unique pop-up in Steffl!
The city of Vienna has reason to be happy: the popular British cuddly toy brand Jellycat is opening its very first pop-up in Austria in the renowned Steffl department store. This premiere takes place on the upper floors of the department store and promises a truly fluffy shopping experience. Visitors can admire and purchase the products from this creative collection until September 13th.
Plush lovers big and small will get their money's worth in the pop-up store. Around 97 different products are offered, including the coveted soft toys in the form of baguettes, croissants and cute cupcakes. Jellycat is known for interpreting the world of cuddly toys in a refreshing way. It is important to mention at this point that the exhibition is located three floors higher, which makes for an exciting discovery tour. “There’s something going on” could be the motto here!
Special features of the pop-up store
The special thing about this pop-up in Steffl is that it is the only one of its kind in all of Austria. While other stores in Vienna carry some Jellycat products, most have to be ordered online - and that's often not enough for the avid fans. A TikTok video about the Jellycat products in Steffl recently caused a real rush. From now on you can experience the unique range in person in a charming atmosphere.
- Preise:
- Schlüsselanhänger ab 28 Euro
- Hasen oder Bären für 30 Euro
- Oktopus 35 Euro
- Kaktustasche 40 Euro
- Sardinen für 52 Euro
Older customers in particular can have fun on the first floor of the department store: there are 84 “amusable food and drinks” stuffed animals that will make you smile a lot. On the fourth floor, the classic Jellycat creatures are waiting for the sponges and collectors. The different themes and presentations of the products show how innovative pop-up stores can be and how they improve the shopping experience.
A trend that remains
Pop-up stores are not just a temporary phenomenon; they are becoming more and more popular in the trading world. According to reports from popupstores.de They offer creative opportunities to present products in unusual locations and win customers. The idea behind it is that these temporary stores are created in unusual locations and offer a unique shopping experience. This not only ensures higher customer frequency, but also an exciting change in everyday shopping.
Jellycat has already made a splash at other places like Selfridges in London, and the Austrian premiere could be just as big a success. With this unique use of space and the cute products, Steffl is well on its way to bringing joy to all plush hearts. After all, it's always more fun to indulge in a little childhood dreaming in the middle of the city, isn't it?