Sven Voth returns with Higgins: Vienna gets stylish streetwear!

Sven Voth returns with Higgins: Vienna gets stylish streetwear!

Wien, Österreich - Vienna wins a new player in the streetwear segment! Sven Voth, the founder of Snipes, returns with his own "Higgins" brand and relies on the Danube metropolis as a starting point for his new business idea. After retiring from Snipes last year, Voth and his family found a new home in Vienna and sees Austria as an ideal market for its expansion plans. Today, on June 11, 2025, Voth confirms that this is only the beginning of an exciting journey.

like the Standard, the highgins brand will start in late summer 2025 with a simultaneous opening of ten shops in Vienna. The store concepts are primarily located in shopping centers to offer families a comfortable shopping experience. In addition, free parking is planned so that the visit to the shops can be designed relaxed and uncomplicated.

highgins will be stylish and at the same time extremely cheap. This not only aims at sneaker lovers, but also wants to address a wide audience. The strategy of relying on social media and sponsorship in niche segments instead of expensive marketing measures is also recommended by industry experts. Many successful sneaker brands use these approaches to increase their visibility and bind customers, as in an article by Newhdmedia.com

In the sneakers segment, a continuous growth rate is expected. Forecasts show that the income in the United Kingdom will increase by 7.47 % by 2027, and in the Sneaker Resale Market in the United States, analysts expect an increase to $ 30 billion by 2030. Against this background, Voth's decision to establish its brand in Vienna is particularly noteworthy.

a special shopping experience

But that's not all: Higgins plans to enrich the shopping visit with regular actions, including free vouchers and tickets for events. These offers are intended to ensure that customers are not only out of necessity, but due to an attractive overall package.

As is common in the industry, online presence also plays a central role. Social media, especially Instagram and Facebook, are essential tools to reach younger target groups and build a community around the brand. Contents such as unboxing videos and user-generated content have a positive effect on customer loyalty and increase demand. The use of such marketing strategies is also described in Appnova in detail.

With this exciting connection from creative fashion, attractive prices and a well thought-out marketing approach, Higgins could soon take a permanent place in the Viennese streetwear scene. It is to be hoped that Voth will show the right hand with this new brand!