Sven Voth returns with Higgins: Vienna gets stylish streetwear!

Sven Voth returns with Higgins: Vienna gets stylish streetwear!

Vienna gains a new player in the streetwear segment! Sven Voth, the founder of Snipes, returns with his own brand “Higgins” and relies on the Danube metropolis as the starting point for his new business idea. After retiring from Snipes last year, Voth and his family found a new home in Vienna and sees Austria as an ideal market for his expansion plans. Today, June 11, 2025, Voth confirms that this is just the beginning of an exciting journey.

Again Standard reports that the Higgins brand will launch in late summer 2025 with a simultaneous opening of ten shops in Vienna. The store concepts are primarily located in shopping centers to offer families a convenient shopping experience. Free parking options are also being planned so that visiting the shops can be relaxed and uncomplicated.

Attractive pricing strategy

According to Voth, Higgins will be stylish and extremely affordable at the same time. The brand not only targets sneaker lovers, but also wants to appeal to a wide audience. The strategy of relying on social media and sponsorship in niche segments instead of expensive marketing measures is also recommended by industry experts. Many successful sneaker brands use these approaches to increase their visibility and retain customers, as described in an article by newhdmedia.com described.

A continuous growth rate is expected in the sneaker segment. Forecasts show that revenue in the United Kingdom will increase by 7.47% by 2027, and the sneaker resale market in the United States is expected by analysts to increase to $30 billion by 2030. Against this background, Voth's decision to establish its brand in Vienna is particularly notable.

A special kind of shopping experience

But that's not all: Higgins plans to enrich the shopping visit with regular promotions, including free vouchers and tickets for events. These offers are intended to ensure that customers come to the stores not just out of necessity, but because of an attractive overall package.

As is generally the case in the industry, online presence also plays a central role. Social media, especially Instagram and Facebook, are essential tools for reaching younger target groups and building a community around the brand. Content such as unboxing videos and user-generated content have a positive impact on customer loyalty and increase demand. The use of such marketing strategies is also in  Appnova described in detail.

With this exciting combination of creative fashion, attractive prices and a well-thought-out marketing approach, Higgins could soon take a permanent place in the Viennese streetwear scene. We can only hope that Voth shows the right hand with this new brand!