Letter of the Vienna Technical Museum goes under the hammer!

Letter of the Vienna Technical Museum goes under the hammer!

in the sign of change: The Technical Museum Vienna has sought a simple but future -oriented appearance. On April 9, 2025, the lettering of "Technical Museum Vienna" was changed to the concise short form "TMW". This step not only marks a change in the visual style, but also signals a technological departure that is supposed to stimulate the curiosity and enthusiasm of the visitors, reports the Kurier .

The new brand appearance, developed by the Viennese design studio, focuses on future topics and is based on the Sustainable Development Goals (SDGS) of the United Nations. This underlines the museum's goal of acting as a leading educational institution in technology and society. The term "TMW" also evokes associations with "Tomorrow" and thus symbolizes a future -oriented vision.

unique letters under the hammer

As part of the brand change, the old letters of the lettering are auctioned under the motto "Sign of Time". These letters are not only unique, but also bear visible signs of aging such as discoloration and scratches, which increases their historical value. The auction takes place on the online auction platform "Aurena" by June 21. Interested parties can visit the letters on June 18 between 2:30 p.m. and 3:00 p.m. before the minimum bids start at 10 euros. The proceeds of this action flows into scientific research and the preservation of the museum's collection.

General director Peter Aufiter, who has been leading the redesign since 2020, emphasizes: "Curiosity is the driving force for our visitors." In this sense, a new image film with the title "Be curious." Published, which transports the central concern of the museum in emotional pictures. The film is accessed online and invites everyone interested to discover the fascination of the technology, as Medianet.at reports.

new corporate design - a creative concept

The realignment of the Technical Museum is not just a question of the logo. The new Corporate Design (CD) and the Corporate Identity (CI), which were launched in 2024, are intended to underline the house's right to innovate. A central design element is the "Funke", which stands for curiosity and spirit of discovery and is visible in all areas of the museum-from exhibition halls to print materials to online presence. In the new colors, a modern, strong and digital color design, which reflects the dynamic character of the museum, summarizes the website of the Technical Museum.

Overall, the Technical Museum Vienna is determined to assert a place at the head of the educational institutions for technology with its new appearance and innovative approaches. The mixture of Tradition and modern design could help to further increase interest in technological knowledge and thus inspire the next generation of technology enthusiasts.