First woman at the top: Daniela Bauer heads SK Rapid Vienna!

First woman at the top: Daniela Bauer heads SK Rapid Vienna!

A very special day for SK Rapid Vienna: Daniela Bauer, previously Global Head of Partnership & Sponsoring at Allianz in Munich, the first female managing director becomes economy in the history of the association. Her predecessor, Marcus Knipping, who put his position in March 2023, leaves great footsteps that farmers are now stepping. At 39, she not only brings a breath of fresh air, but also an impressive career in the sports and marketing area.

Bauer, who was an active freestyle ski driver and competed for Austria in the World Cup, is well networked. After studying in Krems, Australia and the USA, her career change came in 2018 when Red Bull moved from Red Bull to German Football League (DFL). There she led the areas of digital partnerships and crisis-PR before she was last responsible for a wide portfolio of sports marketing at Allianz. As Krone , she was responsible for extending the sponsoring deal with FC Bayern until 2033 and is particularly committed to women's football.

a good hand for sponsorship

Bauer has plenty of experience in the acquisition and support of sponsors. Your goal at Rapid will be to win further partnerships and to intensify existing strategic alliances. Their comprehensive expertise that she was able to collect from well -known companies promises to give the association new buoyancy in financial matters. Under her leadership, Rapid could open up new ways to promote young talents and to further establish the Rapid brand.

A topic that is particularly important to the new managing director is the equality of women in sport. While women are strongly underrepresented in many leadership positions, Bauer is actively involved in initiating changes. According to an investigation by sports women are only around 4% of the supervisory board positions with women. This shows how important it is to have role models such as farmer in management positions in order to inspire other female talents and pave the way for them.

encourage and set standards

female managers often not only have the task of making their own way, but also encouraging other women. This also confirms a study that showed that female managers increase the chances of advancement of other women. With her example, Daniela Bauer could now set an example and show how women in management positions can not only be equivalent, but also successful.

We are excited to see which innovative ideas and changes are implemented by Daniela Bauer at Rapid Vienna. With a strong network, international experience and a clear focus on promoting women in sport, Rapid is under her leadership of an exciting future. A good hand is in demand here and we keep our fingers crossed that Bauer can specify the direction. The football world will be eagerly observing how this change will work - because there is very clear!