Daniela Bauer will be the new business boss at SK Rapid-a fresh start!

Daniela Bauer will be the new business boss at SK Rapid-a fresh start!

Hütteldorf, Österreich - In football there are always exciting personnel decisions - and now it is official: Daniela Bauer will be the new managing director of the economy at SK Rapid Vienna from September 1st. She follows Marcus Knipping, from whom the club separated in March. The 39-year-old has made a name for herself in recent years, not least because of her work as a global head of partnerships at Allianz SE, where she led the global partnership and sponsorship area. The decision for Bauer is rated by Rapid President Alexander Wrabetz as very positive and relies on a collaboration that benefits both the club management and fans. krone.at reports that Bauer is well networked in the international sports scene and this will certainly be an advantage for rapid.

Bauer has a lot of experience, especially through her previous position at the DFL, where she was responsible for the international marketing of the German Bundesliga. Her focus will now be on the areas of marketing and sales, and she sees her new role as a great honor. "Rapid is a traditional club with development potential," said Bauer. In her opinion, the challenge is to strengthen the economic basis of the association and set new impulses. Kicker emphasizes that Bauer was also chosen under the "Top 30 Female Leaders" in the Sports Business, which was even more remarkable power.

Change of coach at Rapid

But that's not all that happens to SK Rapid. There is also news at the coaching chair: Peter Stöger will be the new head coach of the club and should bring a breath of fresh air to the team. If you change the management level in a traditional club like Rapid, such decisions are a sign of rethinking and a fresh start. Markus Katzer remains sports director and continuity in this area could prove to be helpful.

In a time when women in sports come to the fore more and more, the commitment of personalities such as Daniela Bauer becomes all the more important. As recently Vogue reported, companies also have to make clear strategic decisions in women's sports that bring both economic success and visibility for themselves. The development and momentum in women's football are significant, but it remains to be seen how the interests will diversify.

Overall, the new line -up at Rapid could be the beginning of an exciting time for the club. With farmer at the economic tip and Stöger on the coaching bench, Rapid is well positioned both on and next to the square to accept the challenges of the future.