Tradition and enjoyment: The Gelbmann inn celebrates local hospitality!

Tradition and enjoyment: The Gelbmann inn celebrates local hospitality!

in the heart of Ottakring, where the cosiness and tradition of the Viennese tavern are still very popular, Alexander Gelbmann has fulfilled a lifelong dream with his takeover of the Gelbmann inn. Born in 1974, he switched from advertising to the hospitality industry and thus had the family business that his parents once founded shine in new splendor. "It is important to continue the tradition and at the same time bring a fresh wind," said Alexander in conversation.

his team has been there for a long time: Edi, the waiter, who has been in the house since 1992, and Günther, brother of Edi, who has inspired the guests with his creative daily courts on boards since 1994, ensure a family atmosphere. Chef Bernd is also a veteran-part of the Gelbmann team since 1993. This resistance in the staff is a real stroke of luck, because long -time employees make a significant contribution to an inviting atmosphere, since it is known that regular guests in the catering trade bring planning security and higher utilization. Around 15 percent of these loyal customers can make up up to a third of the turnover, as reported by the patronage.

The new garden and the regular guests

Speaking of atmosphere: The charming garden was renovated four weeks ago. New tables, chairs and a large awning now invite you to enjoy the mild summer evenings in the open air. A real plus that should continue to bind the loyal customers. Günther in particular knows many regular guests personally or from vision - his handwriting on the day dishes has long since become a distinguishing feature. It goes without saying that a friendly smile and a personal speech are important for the guests, as well as the Gastrojournal. These little gestures make the difference!

Alexander also has a brother, Sebastian, who leads the "Gmoakeller" at Heumarkt. Together, the two also operate the Waldviertler Hof in Schönbrunner Strasse. This shows once again how rooted the family is in Vienna's gastronomy. The connection to the neighborhood and the planning of winning new regular guests in the future is essential for him. Guest binding is not a coincidence, but requires active investments to win and keep guests in the long term.

guest binding in gastronomy

regular guests are one of the most important guest groups in the catering trade. The art of binding these customers is to create a positive memory that continues to feel them back to the restaurant. "We have to remember the preferences of our guests and offer small attentions to promote their recurring loyalty," explains Alexander. An increase in the regular guest of five percent can significantly increase the profit, as patronage shows.

whether by individually personalized service offers, such as congratulating their birthday or special treatment for complaints - everything counts to intensify the bond. The Gelbmann inn already has a loyal base, and Alexander Gelbmann has the necessary hand to further expand it. The challenge remains to be able to assert themselves in a growing range of restaurants and to be able to surprise the guests with creative ideas.

A tavern like the yellow man is more than a place to eat; It is a meeting point for traditional Viennese flair and warm hospitality. Success is not only evident, but also in the happy faces of the guests who return here after a long day to enjoy the atmosphere and excellent cuisine.