Online shopping in Vienna in a descent: New trend for personal advice!

Online shopping in Vienna in a descent: New trend for personal advice!

Wien, Österreich - In Vienna there is a remarkable trend: online trading loses swing. According to a recent study by the Vienna Chamber of Commerce, both the expenditure and the number of online buyers have dropped: inside compared to the previous year. This development surprises many, because the past few years have been shaped by a significant increase in online shopping.

The study shows that the proportion of online buyers: in Vienna in Vienna from 74% in 2023 to 68% in 2024. The level of 2022 has set up again. The online editions amounted to 1.96 billion euros in 2024, which represents a decline compared to the 2.0 billion euros from the previous year. The decline in the online share of retail expenses, which fell from 13.6% in 2021 to only 10.4% in 2024, is particularly striking.

Stable stationary business

whereas inpatient trade in Vienna remains stable, the numbers show that personal advice and the haptic product experience are estimated by consumers. More and more consumers: Inside, the advantages of physical business recognize and now often combine this purchase with digital services. Hybrid models that combine online and offline experiences are becoming increasingly important. Services such as Click & Collect and virtual advice are also more important for consumers.

The online channel remains strong in certain product groups, especially for clothing, books and furniture. It is interesting to notice that two thirds of the online editions of Viennese buyers: flow abroad inside. Amazon has the upper hand with a 57% market share, followed by various Asian platforms such as Temu and Shein, which now also have a significant share in the market.

criticism of unequal conditions

In addition to the changes in buying behavior, there are also critical voices. Austrian dealers: Inside, people feel disadvantaged compared to these foreign platforms, since the EU customs free limit of 150 euros enables tax and duty-free delivery from third countries. Again and again the demand is loud to abolish this exemption limit and to create Europe -wide standards for product safety and market surveillance. This is the only way to ensure a fair competition.

In comparison, it is shown that online trading is booming in Germany. Here, 94% of Internet users buy online: inside 16 years. This context reflects how important it is for dealers to deal with digitization trends and optimize their offers for mobile devices in order to remain competitive. According to a report by Bitkom, 52% of online shoppers also use their smartphone for purchases, which underlines the potential of mobile commerce.

summarized it can be said that Vienna is experiencing an adaptation phase, while stationary trade through quality and closeness scores: inside. At the same time, it is necessary to address the challenges of online trade and create new, fair framework conditions for all providers.