Viennese rainbow parade loses sponsors - concern for the future!

Viennese rainbow parade loses sponsors - concern for the future!

The anticipation for the rainbow parade in Vienna on June 14, 2025 is noticeable, but this year several companies will take back as sponsors. According to MeinDägäctor , the reasons for this are to be found in the current economic framework and the political mood.

The rainbow parade, which has been part of the Vienna Pride tradition since 1996, is experiencing a decline in the sponsors this year: If there were 45 companies last year, it is only 38 in the rushing. has.

celebrates with the community

The rainbow parade is more than just an event-it is a demonstration for acceptance and equal rights for lesbians, gays, bisexuals, trans, cis, inter- and queer people. The parade is also organized this year by Hosi Vienna, which has founded Stonewall GmbH as a non -profit organization. In addition to the parade, there are numerous events, including the Pride Village on Rathausplatz, which is open from June 12th to 14th, and the Pride Run Vienna on June 13th at 8 p.m. The Pride Village invites you to offer a home and a place of exchange with information stands, exhibitions and culinary highlights.

The City of Vienna will support Hosi Vienna this year with a total of 651,000 euros. Of these, 630,000 euros flow into the Vienna Pride project. Nevertheless, the parade itself does not receive financial support from the city because it is considered a political demonstration.

general tendencies in change

This decline in corporate sponsors is not just a local phenomenon. The organizers are also faced with similar situations at Pride events in other cities, such as New York. According to reports, around a quarter of the sponsors have announced their retreat there. Market analyzes show that many companies are more careful with their commitments due to economic considerations and growing political tensions. Events in San Francisco and New York recorded losses of several hundred thousand dollars - tendencies that are also noticeable in Vienna.

For many Pride events, an important aspect remains that they not only create visibility for the LGBTQ+community, but also provide significant economic impulses. For example, the Los Angeles Pride generated the $ 74 million in 2019. Such figures show how significant the pride markets for the local economy are and illustrate how important it is that sponsors will remain part of these events in the future.