Vienna's Advent market beats everyone: 74% enjoy the magical atmosphere!

Vienna's Advent market beats everyone: 74% enjoy the magical atmosphere!

The anticipation of this contemplative time of year is palpable in Vienna, as the Christmas markets are finally open again! According to a current survey by the trade association, three out of four respondents intend to visit at least one Advent or Christmas market, and more than a third plan to visit several markets. HV managing director Rainer Will estimates that the Christmas markets this year are likely to generate a total turnover of around 420 million euros, similar to last year. This is great news for small and medium-sized businesses, which benefit greatly from this seasonal event.

The most popular Christmas market is undoubtedly the one in front of Schönbrunn Castle, followed by the Christmas market on Rathausplatz and the Christmas market on Spittelberg. The unique atmosphere, the enjoyment of punch and mulled wine, and the convivial meeting of friends are the main reasons for the visit, with 74% of survey participants citing the atmosphere as the reason. Generation Z (18 to 28 years old) is particularly interested: 42% of them want to visit several markets. The popularity of these markets could not only strengthen the sense of community, but also help many small traders do a good business.

Top 10 Christmas markets in Austria

• 1. Weihnachtsmarkt in Schönbrunn – Wien
• 2. Christkindlmarkt am Rathausplatz – Wien
• 3. Weihnachtsmarkt am Spittelberg – Wien
• 4. Salzburger Christkindlmarkt
• 5. Weihnachtsmarkt am Hof – Wien
• 6. Weihnachtsdorf Schloss Belvedere – Wien
• 7. Linzer Christkindlmarkt
• 8. Grazer Christkindlmarkt
• 9. Christkindlmarkt in der Altstadt von Innsbruck
• 10. Mariazeller Advent (Steiermark)

What do people particularly like to buy? If you add up the statistics, mulled wine and punch are at the top of the list - 67% reach for them. They are followed by snacks such as baked potatoes or raclette bread (51%), sweets (45%), decorative items (25%) and toys and handicrafts (16%). National Christmas markets, such as the Wels Christmas World, the Velden Advent or the Grafenegger Advent, are also enjoying increasing popularity and attract many visitors.

Advent is a wonderful opportunity to prepare for the festive days and enjoy the beautiful atmosphere in the city. The anticipation and social gathering at the markets not only support the local economy, but also strengthen the community. If that's not a reason to happily follow this tradition!

For those who have always wanted to experience the cold season outside of Austria, there are many great travel destinations in the USA for autumn. Popular destinations include Redwood National Park in California and Grand Canyon National Park in Arizona, known for its breathtaking landscapes and fewer tourists. Maybe an idea to spend the next holidays differently? A look at PureWow might bring new inspiration.

So start planning your next market visit or even an exciting autumn trip and enjoy the variety that this season has to offer!