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Flower basket blooms: Secrets of a thriving Meidling business!
Find out everything about the flower basket in Meidling: location, range, opening and the secrets of success of the flourishing flower shop.
Flower basket blooms: Secrets of a thriving Meidling business!
A new focal point for flower lovers and gift fans has been blooming in charming Meidling since the beginning of the year - the flower basket from Hazal Köse and her mother Semra Dikme. At Eichenstrasse 48, customers can expect a colorful selection, ranging from classic roses and tulips to popular houseplants such as orchids and palm trees. In just a few months, the flower basket has not only established itself in the neighborhood, but is also generating a flourishing business.
Hazal Köse, who has shared her passion for flowers with her mother since childhood, has created a floral paradise together with Semra Dikme, who has over 20 years of experience in the industry. The good advice is not only a nice gesture, but also part of the concept to make the purchase decision easier for customers.
The enthusiasm for flowers
The range includes not only cut flowers, but also bouquets, which are particularly popular for weddings. “We offer a special experience by designing all the floral requirements for weddings while allowing creative freedom,” says Köse. The flower basket has already made many couples happy, celebrating their big day with beautiful flower wreaths and bouquets.
A seasonal blooming period is the special occasions such as Valentine's Day and Mother's Day, where the demand for flowers skyrockets. On average, you spend 50 euros on gift flowers in Vienna, while around Mother's Day it's even 62 euros. Plants that beautify the garden, terrace or balcony are particularly popular - a trend that has been extremely popular in recent years.
Market development and challenges
But the flower market is not only flourishing in Meidling. During the Corona years, the flower and plant trade in Germany achieved record sales of up to 10 billion euros. In 2024, however, sales returned to a pre-pandemic level of around 8.8 billion euros. Cut flowers like the rose, which are the most popular cut flower with over a billion imported in 2024, dominate the market. However, many florists face strong competition from supermarkets and discounters, which often offer lower prices.
The number of florist businesses is decreasing and the number of trainees has fallen dramatically over the last 20 years. If that isn't a warning sign! More and more consumers are turning to cheaper offers for cost reasons, which could reduce the importance of traditional flower shops. Even the flourishing online providers are not really calming down; They had an upswing during the pandemic, but there are now noticeable signs of market saturation.
On the contrary, the flower basket remains a refreshing alternative with its personal service and creative product design. The opening hours from Monday to Saturday, 7:30 a.m. to 7:00 p.m., and Sunday from 9:00 a.m. to 5:00 p.m. offer customers the opportunity to stop by regularly and get advice. If you would like to find out more about their special offers, you can find the contact details on their Instagram channel.
Whether for a wedding, as a gift or just to beautify your own home - the flower basket has the right flower arrangement for every occasion. And who doesn't love flowers? They are not only part of everyday life, but also enrich interpersonal relationships in a very special way. This market remains exciting and full of colors - here in Vienna and beyond.