Flower basket blooms: secrets of a flourishing Meidling company!

Flower basket blooms: secrets of a flourishing Meidling company!

In the charming Meidling, a new starting point for flower lovers and gift fans has been blooming since the beginning of the year - the flower basket from Hazal Köse and her mother Semra Dikme. At Eichenstraße 48, customers can expect a colorful selection that extends from classic roses and tulips to the popular houseplants such as orchids and palm trees. In just a few months, the flower basket not only established itself in the district, but also ensures a flourishing business.

Hazal Köse, who has shared her passion for flowers since childhood, has created a floral paradise together with Semra Dikme, which has over 20 years of experience in the industry. The good advice is not only a nice gesture, but also part of the concept to make it easier for customers to make a purchase decision.

The enthusiasm for flowers

The range not only includes cut flowers, but also bouquets that are particularly required for weddings. "We offer a special experience by designing the entire flower requirement for weddings and leaving creative freedom," says Köse. The flower basket has already made many couples happy who celebrate their big day with beautiful flower wreaths and bouquets.

A seasonal flowering period are the special occasions such as Valentine's Day and Mother's Day, where the demand for flowers increases suddenly. On average, you spend 50 euros in Vienna for gift flowers, while it is even 62 euros during Mother's Day. Plants that beautify the garden, terrace or balcony are particularly popular - a trend that has been very popular in recent years.

market development and challenges

Not only in Meidling the flower market blooms. During the Corona years, the flower and plant trade in Germany achieved record sales of up to 10 billion euros. In 2024, however, sales commuted to a pre-pandemic level of around 8.8 billion euros. Cut flowers such as the rose, which are the most popular cut flower with over a billion imported copies in 2024, dominate the market. However, many florists are in strong competition for supermarkets and discounters that often offer cheaper prices.

The number of floristic businesses is reduced and the number of trainees has been dramatically fallen in the past 20 years. If that's not a warning signal! For cost reasons, more and more consumers use cheaper offers, which could contain the importance of classic flower shops. Even the flourishing online providers don't really come to rest; They had an upswing during the pandemic, but now there is a noticeable market saturation.

Whether for a wedding, as a gift or just to beautify your own home - the flower basket has the right flower arrangement for every occasion. And who is not happy about flowers? They are not only part of everyday life, but also enrich interpersonal relationships in a very special way. So this market remains exciting and full of colors - here in Vienna and beyond.