Defeat the shortage of skilled workers: How to revolutionize craft businesses!

Defeat the shortage of skilled workers: How to revolutionize craft businesses!

craft businesses in Austria are currently confronted with a challenge that is anything but small: the shortage of skilled workers. More and more entrepreneurs realize that the classic recruiting methods, such as print industries and job exchanges, are no longer sufficient to achieve the best talents. This problem affects not only large companies, but above all many small companies that often act as "hidden champions" in the background. As reports meinzirk.at, more and more companies are now relying on modern strategies such as social recruiting and digital employer to counteract this trend.

Johann Knoll and Julian Loos from Adventure Marketing GmbH have recognized that conventional job advertisements no longer reach the right target group, in particular the passive applicants who cannot be addressed via classic job portals. Your solution: By using social recruiting, it is possible to achieve up to 95 % of these specialists. A digital quick application process enables an application without a curriculum vitae and cover letter - simply by smartphone and with just a few clicks. In this way, craft businesses in particular can effectively develop their personnel strategy and position themselves as attractive employers.

digitization as a key

This by today's companies not only have to become visible, they also have to adapt their recruiting strategies to remain successful in the competition for specialists. The digital employer branding and social recruiting are essential. This is how Business-academy-ruhr.de of the need for medium-sized companies to increase their visibility on the Internet. If you want to achieve potential trainees and specialists, you have to make sure that your own company can be easily found via search engines such as Google or platforms such as YouTube.

In addition, creativity is required: Companies should create special landing pages for job advertisements and regularly ensure more visibility via creative content contributions. Where desired, direct questions from interested parties about social networks can also be answered in order to wrap the interest in vacancies. Authentic contributions from employees and, if necessary, their own trainee channel in social media increase the attractiveness of enormous.

data -based decisions and Ki

Another trend is the use of data and automated processes in recruiting. According to [humanus.de] (https://www.humanus.de/blog/Recruiting-trends-2025-neue-strategies and-technologies-fuer-die-- Personalwichung.html), companies should implement automated applicant administrations in order to increase efficiency in the selection process. This includes the automatic recording and filtering of applications as well as transparent status displays. Nowadays, applicants not only expect quick feedback and simple applications, but also transparent information about salary and development opportunities.

A crucial point is also the employer branding: authentic insights into everyday work and corporate culture are important to win the best talents. The importance of good reviews on platforms such as Kununu or Glassdoor cannot be emphasized enough. After all, applicants are not only looking for a job, but also an environment in which they feel comfortable. Value -oriented recruiting and an open, appreciative corporate culture attract talented applicants today.