Overcome the shortage of skilled workers: This is how craft businesses are revolutionizing recruiting!

Overcome the shortage of skilled workers: This is how craft businesses are revolutionizing recruiting!

Craft businesses in Austria are currently confronted with a challenge that is anything but small: the shortage of skilled workers. More and more entrepreneurs are realizing that classic recruiting methods, such as print advertisements and job boards, are no longer sufficient to reach the best talent. This problem not only affects large companies, but also many small companies that often act as “hidden champions” in the background. As meinkreis.at reports, more and more companies are now relying on modern strategies such as social recruiting and digital employer branding to counteract this trend.

Johann Knoll and Julian Loos from AdVenture Marketing GmbH have recognized that conventional job advertisements no longer reach the right target group, especially passive applicants who cannot be addressed via classic job portals. Your solution: By using social recruiting, you can reach up to 95% of these specialists. A digital quick application process allows you to apply without a CV or cover letter - simply via smartphone and with just a few clicks. In this way, craft businesses in particular can effectively further develop their human resources strategy digitally and position themselves as attractive employers.

Digitalization as the key

Nowadays, companies not only have to become visible, they also have to adapt their recruiting strategies in order to remain successful in the competition for skilled workers. Digital employer branding and social recruiting are essential here. For example, business-academy-ruhr.de reports on the need for medium-sized companies to increase their visibility on the Internet. If you want to reach potential trainees and skilled workers, you have to ensure that your company can be easily found via search engines such as Google or platforms such as YouTube.

Creativity is also required: Companies should create special landing pages for job advertisements and regularly ensure more visibility through creative content posts. Where desired, direct questions from interested parties can also be answered via social networks in order to develop interest in open positions. Authentic contributions from employees and, if necessary, your own trainee channel on social media increase the attractiveness enormously.

Data-based decisions and AI

Another trend is the use of data and automated processes in recruiting. According to humanus.de, companies should implement automated applicant management to increase efficiency in the selection process. This includes the automatic capture and filtering of applications as well as transparent status displays. Nowadays, applicants not only expect quick feedback and easy applications, but also transparent information about salaries and development opportunities.

Employer branding is also a crucial point: authentic insights into everyday work and the corporate culture are important in order to attract the best talent. The importance of good reviews on platforms like Kununu or Glassdoor cannot be overemphasized. After all, applicants are not only looking for a job, but also an environment in which they feel comfortable. Values-oriented recruiting and an open, appreciative corporate culture attract talented applicants today.

In summary, craft businesses and all other companies that want to compete for talent need to rethink their recruitment strategies. Only by merging traditional and digital approaches can they effectively meet the challenges of the skills shortage. Here’s to a future in which recruiting is as flexible and dynamic as the world of work itself!