Opening of the House of Silhouette: Vienna is experiencing a new shopping experience!

Opening of the House of Silhouette: Vienna is experiencing a new shopping experience!

The Silhouette Group gives Vienna a special occasion: On the occasion of its 60th birthday, the company opens the first "House of Silhouette" in the heart of the city. The Brand Experience Store, which is located in a neo -baroque Wilhelminian style building, the Herberstein Palais, will open its doors to an interested audience in September 2025 and promises a comprehensive connection between design and experience. This reports Eyebizz .

This innovative shop stretches on two floors, whose upper floor of the product presentation of the brands Silhouette, new building Eyewear and Evil Eye is dedicated. The ground floor, on the other hand, acts as a lively place for events-from fashion shows to vernissages to eye yoga and exciting lectures. Here the mobile furniture comes into play, which enables flexible use of the room. A real eye-catcher will be the wall-high, curved LED wall, which serves as a visual focus.
The magnificent staircase is not only used for access to the upper floor, but also as a catwalk that underlines the fashion awareness of the brands.

unique experience

The "House of Silhouette" relies on a multisensorical brand world that is supposed to captivate customers when entering the store. Special eye examinations take place in a special refraction capsule that protrudes from the historical staircase. State-of-the-art technology ensures precise results and outstanding support-a concept that emphasizes personal encounters and connections in the digital age, as the Silhouette Group explains on its website silhouette-group.com .

The goal of the concept is clear: a lively meeting point is to be created that not only offers training courses and exclusive events, but also creates space for inspired exchange. The focus is on a perfect perspective and timeless style, a promise that the details and the careful design of the store will hold.

the most important thing shortly

The "House of Silhouette" has a clear strategy that also shows in the way how consumers are obtained for brands. A study shows that a large proportion of the purchase decisions are made unconsciously, which is why multisensorial experiences, as they are offered in the new store, are decisive for success. According to Brand-Trust , companies that specifically respond to all the senses of their customers are better able to delimit their message and communicate their message successfully.

The "House of Silhouette" not only promises a fresh type of product presentation, but also an experience that goes beyond the ordinary. We can look forward to the opening and the new possibilities that this experience space will offer.