Triumph of the standard model: Physics revolutionized through new knowledge!

Triumph of the standard model: Physics revolutionized through new knowledge!

The world of physics has recently celebrated a significant triumph. The standard model of particle physics could continue to consolidate through groundbreaking experiments. This makes understanding the universe closer. This project, which was carried out at the Technical University of Vienna (TU Vienna), has shown that there is still a lot to discover and the basics of modern physics are on solid feet.

A central aspect of this research is the interaction of various particles that was examined by sophisticated experiments. These experiments have provided clues that could possibly expand the limits of the standard model. This is particularly exciting because the standard model is the best theory to explain the basic forces and particles of our universe. The researchers of the Vienna University of Technology are optimistic that their work will pave the way for future discoveries that could revolutionize our understanding of matter and the universe.

data protection and cookies: an urgent topic

While science is progressing, there are also challenges in digital space. The use of Google Analytics has not been without controversy in recent years. It is about the collection and protection of user data. Google Analytics, which is currently in use to around 50% of the large websites, has repeatedly triggered conflicts with data protection authorities, especially with regard to insufficient information about data storage and transmission, as reported by e -law24

Special attention is paid to the so-called "Schrems II" judgment of the ECJ, which in 2020 declared the Privacy Shield invalid and made it difficult for data transfer to the USA. Fortunately, a new data privacy framework came into force on July 10, 2023, which creates an improved basis for data transmission to the USA. Nevertheless, the use of Google Analytics remains legal, which is why many operators switch to alternatives such as Matomo or Plausible Analytics to ensure data protection.

The different cookie types used Google Analytics are crucial. These include the session cookies that track user behavior during a session and the persistent cookies that register user behavior over several sessions. The need to obtain individual consent in accordance with the General Data Protection Regulation (GDPR) poses new challenges. Cookies like _GA that distinguish unique users must be communicated transparently and without consent, as [Analytify] emphasized.