Amazon opens huge new building in Munich: 14 billion investments!

Amazon opens huge new building in Munich: 14 billion investments!

Amazon recently opened a new and larger Germany headquarters in Munich, spanning an impressive 45,000 square meters. This modern building offers sufficient space for the workforce, which was previously spread across four separate locations. As part of this expansion, Germany boss Rocco Bräuniger emphasizes the company's long-term commitment to Bavaria and all of Germany. The company now has over 40,000 employees in Germany, which corresponds to an increase of 4,000 employees compared to the previous year. This number shows that despite the current economic crisis in Germany, the demand for qualified specialists in the tech industry remains high.

Another sign of Amazon's growth in Germany is the planned investments of 14 billion euros in 2024. This financing is around two billion euros higher than in the previous year and will flow into the expansion of new locations in Horn-Bad Meinberg (North Rhine-Westphalia), Dummerstorf (Mecklenburg-Western Pomerania) and Erfurt (Thuringia). Since 2010, Amazon has invested a total of around 90 billion euros in Germany, which shows that the online giant is leaving no stone unturned to strengthen its market position. The company's sales in online trading in Germany amount to an estimated 60 percent market share absatzwirtschaft.de reported.

Strategic investments and innovations

The majority of the investments will go into expanding the cloud business with new data centers in the Rhine-Main area. Amazon plans to invest 8.8 billion euros in the expansion of Amazon Web Services (AWS) in the Rhine-Main area alone by 2026 in order to meet the increasing demand for cloud services in Germany. This is also reflected in the announced development of the “AWS European Sovereign Cloud”, which will involve expenditure of 7.8 billion euros, with the first location being built in Brandenburg.

In addition, a smaller part of the investments will flow into logistics, robotics and the construction of two new corporate headquarters in Munich and Berlin. Expanding and optimizing logistics is also essential for Amazon, as more and more customers are using “same day delivery,” which is offered for certain products. The company wants to continue to develop innovative solutions in these areas to improve customer service.

Economic framework conditions

Despite the challenges associated with the current economic situation, Amazon remains optimistic. The employees not only work in logistics and sorting centers, but also at development locations such as Aachen, where, among other things, work is being done on improving the voice assistant Alexa. Bräuniger said that efforts to achieve growth will continue in the coming years; However, the exact investments for 2025 and 2026 have not yet been specified. Investments in Germany since 2010 now total over 77 billion euros tagesschau.de reported.

With its active investment policy and the expansion of its infrastructure, Amazon clearly shows that online trading and digitalization still play a central role in the future of the company. So it remains to be seen what new developments and challenges will await us in the coming years.