Visions of the future at Hotel Stefanie: The Schick family passes on the baton!

Visions of the future at Hotel Stefanie: The Schick family passes on the baton!

Vienna is currently celebrating a significant change in one of the city's oldest hotels. The Hotel Weiße Rose, now known as Hotel Stefanie, was founded 425 years ago. The hotel group, which is now run by the fourth generation of the Schick family, has developed into an important part of the Viennese hotel industry over the last few decades. Alexander Schick recently took over the management from his father Martin Schick and is now general manager of the Hotel Stefanie. This was officially celebrated at a celebratory event with numerous guests from the industry, at which the long-standing general manager Peter Buocz was also bid farewell to his retirement.

The Schick Hotels Group, which includes a total of five four-star hotels, currently has 170 employees and achieves annual sales of around 25 million euros. In addition to the Hotel Stefanie, these also include the Hotel am Parkring, Hotel Capricorno, Hotel City Central and the Hotel Erzherzog Rainer. With an average occupancy rate of an impressive 85 percent, Alexander Schick expects further growth, especially due to the upcoming Eurovision Song Contest and the expected increase in arrivals from China. This is an exciting time for the hotel industry in the city, as tourism plays a crucial role in the Austrian economy.

A look into the future

What does the Schick Hotels Group plan for the future? Alexander Schick has a clear vision based on gentle evolutions and digital transformation. In recent years, around eight million euros have already been invested in modernization. A central point is the collaboration with traditional Viennese companies in order to strengthen the profiles of the individual hotels. The focus is on the combination of tradition and modernity, which can only enrich the experience for the guests.

What is particularly noteworthy is that, in addition to the five hotels, the Schick Hotels Group also offers two restaurants and various event rooms, which makes it a flexible partner for hundreds of events every year. It is certainly the optimal approach to further develop the Viennese hotel industry and to enable guests to have a unique stay.

A future-oriented concept

The issue of sustainability is more important than ever these days. 4imprint offers an interesting perspective here. The company emphasizes the relevance of environmentally friendly products made from recycled materials. This is also reflected in the Schick Hotels Group's efforts to keep an eye on a sustainable future.

The importance of logos and their design for businesses, as touted by 4imprint, is also something that many across the industry consider. Because a perfect logo is not only important advertising, but also a sign of identity.

The exciting development surrounding the Hotel Stefanie shows that tradition and innovation have a valuable place in Vienna. The Schick Hotels Group is ready to take on the challenges of the future while preserving the legacy of one of the city's oldest hotels.