Vienna relies on sustainable tourism: strategy for the future!

Vienna relies on sustainable tourism: strategy for the future!

Wien, Österreich - Vienna further developed the Visitor Economy strategy in 2025 and relies on the promising initiative "Optimum Tourism". The aim is not only to satisfy the needs of tourists, but also that of the locals. This strategy can be seen in a clear vision: high tourism acceptance and guest satisfaction are top priority. In addition, two thirds of the overnight stays of "desired guests" are said to come, while ten percent should come from the meeting area. The city and the Viennese tourist office are working together to create a good balance here, which takes into account both local and tourist needs, as https://www.tip-online.at/news/57668/wien-reue--visitor--visitor--Skonomy-optimum-tourism/)

on the pulse of time: sustainable growth and clear rules

In a world in which professional tourism is becoming more and more important, Vienna has firmly decided to rely on quality and responsible growth. Commitment to sustainable congress tourism and locally anchored value creation are also central elements of this strategy. The introduction of clear rules of the game in public space - such as zoning and restrictions on short -term rentals - is intended to ensure that the locals do not suffer from the mostly positive effects of tourism. In 2024 Vienna recorded eight million overnight guests who generated almost 19 million overnight stays, which shows that the city is on the right track. According to [Wien.info, 90% of those surveyed positively.

a joint project

The Visitor Economy is not only perceived as an economic factor, but as a cooperation project between politics, business and urban society. Here, tourism development is understood as teamwork in which everyone involved is responsible. The so -called relaunch of the strategy underlines that Visitor Economy politics is more than marketing; It is a comprehensive urban development strategy that is also part of the UN initiative for sustainable tourism. The progress in a total of eleven subject areas, including climate protection and mobility, are to be measured continuously. This is accompanied by action programs that provide targeted measures such as sustainable journey and barrier-free infrastructure, as also mentioned by tip-online.at.

a holistic concept

The Visitor Economy Strategy is an example of how cities can tackle the challenges of modern tourism. Since its introduction in 2019, the strategy in Vienna has established itself as an international benchmark. And without boredom! Placemaking action program work to make urban spaces more attractive for both locals and visitors and at the same time create employment opportunities. This is particularly important because the discussion about the role of tourism in poverty control and the benefits for the local population becomes increasingly relevant. The development of partnerships between the public and private sector is seen as a key to success, as [https://www.spektrum.de/lessproge-tourismus--tourismus-s--s development perspective/2249693) describes.